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alliteration
repetition of the same sound beginning several words or syllables in sequence
allusion
brief reference to a person, event, or place (real or fictitious) or to a work of art
ambiguity
the multiple meanings, either intentional or unintentional, of a word, phrase, sentence or passage
analogy
a comparison between two seemingly dissimilar things. Often, this uses something simple or familiar to explain something unfamiliar or complex
anaphora
repetition of a word or phrase at the beginning of successive phrases, clauses, or lines
anecdote
a brief story used to illustrate a point or claim
aphorism
a terse statement of known authorship that expresses a general truth and moral principle
argument
a process of reasoned inquiry. a persuasive discourse resulting in a coherent and consideration movement from a claim to a conclusion
audience
the listener, viewer, or reader of a text. Most texts are likely to have multiple of these
claim
also called an assertion or proposition, this states the argumentās main idea or position
colloquialism
words or phrases that have a conversational feel and are not generally used in formal written English
connotation
meanings or associations that readers have with a word beyond its dictionary definition or denotation, often positive or negative and greatly affect the authors tone
context
the circumstances, atmosphere, attitudes, and events surrounding a text
denotation
the strict, literal dictionary definition of a word, devoid of any emotion, attitude or color
diction
a speakers choice of words
emphasis
allows the writer to place importance on a particular idea
position, proportion, isolation, repetition
types of emphasis
ethos
speakers appeal to this to demonstrate that they are credible and trustworthy to speak on a given topic; established by both who you are and what you say
euphemism
a more agreeable or less offensive substitute for generally unpleasant words or concepts
figurative language
referred to as tropes or metaphorical language, often evoking strong imagery
hyperbole
deliberate exaggeration used for emphasis to produce a comic or ironic effect; an overstatement to make a point
imagery
a description of how something looks, feels, tastes, smells, or sounds; may use literal or figurative language to appeal to the senses
irony
a figure of speech that occurs when a speaker or character says one thing but means something else, or when what is said is the opposite of what is expected, creating a noticeable incongruity
jargon
specialized terminology used by a particular group of people. obscure and often pretentious language
juxtaposition
placement of two things closely together to emphasize similarities or differences
logos
speakers appeal to reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up
metaphor
figure of speech that compares two things without using like or as
mood
the feeling or atmosphere created by a text
narration
in classical oration, the factual and background information, establishing why a subject or problem needs addressing; it precedes the confirmation, or laying out of evidence to support claims made in the argument
oxymoron
a paradox made up of two seemingly contradictory words
paradox
a statement or situation that is seemingly contradictory on the surface, but delivers an ironic truth
parallelism
similarity of structure in a pair or series of related words, phrases, or clauses
pathos
speakers appeal to this to emotionally motivate their audience. More specific appeals to this might play on the audienceās values, desires, and hopes, on the one hand, or fears and prejudices, on the other
persona
the face or character that a speaker shows to his or her audience
personification
attribution of a lifelike quality to an inanimate object or an idea
purpose
the goal the speaker wants to achieve
rhetoric
the art of finding ways of persuading an audience
rhetorical appeals
techniques used to persuade an audience by emphasizing what they find most important or compelling
rhetorical question
figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer
satire
the use of irony or sarcasm to critique society or an individual
simile
a figure of speech used to explain or clarify an idea by comparing it explicitly to something else, using the words like, as, or as though
style
a writerās specific way of saying things; includes arrangement of ideas, word choice, syntax, and figurative language
syntax
the arrangement of words into phrases, clauses, and sentences. this includes word order (subject-verb-object, for instance, or an inverted structure); the length and structure of sentences (simple, compound, complex, or compound-complex
theme
a writerās thoughts on a topic. It is not JUST the topic, but what the author develops in terms of what he believes about the topic
tone
a speakerās attitude toward the subject conveyed by the speakerās stylistic and rhetorical choices
understatement
a figure of speech in which something is presented as less important, dire, urgent, good, and so on, than it actually is, often for satiric or comical effect
vernacular
the speech patterns of a particular group of people or region
voice
the unique flavor of a piece based upon the author. An author adds this to a piece by creating a tone with diction, syntax, imagery, etc. This is what makes his or her writing personal and unique