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Graphic design
is the process of creating visual content that helps to communicate messages with an audience.
is an ancient craft.
The art of visual communication
is essential, especially for brands looking to connect with their target audience, and graphic design is the perfect solution.
Graphic design
is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In other words, graphic design is communication design; It’s a way of conveying ideas through visuals and design.
Elements of art
are the basic units of any visual design that form the design’s structure and convey its visual messages
Line
is a shape that connects two or more points.
– A BLANK is simply an element of design that is defined by a point moving in space.
– It is the most basic of the design elements.
– It can be fat, curved, straight, thick, thin, fat, jagged, two-dimensional, three-dimensional – whatever really!
Color
is perhaps the most important and obvious element of a design.
It can create impact right away, and it is noticed by everyone, even those without a design background. It can be used in backgrounds or within other elements like lines, shapes, or typography. BLANK create emotions and moods.
For example, red can represent passion and green can represent nature
Shape
is an element of art. Specifically, it is an enclosed space, the boundaries of which are defined by other elements of art (i.e.: lines, colours, textures, etc.).
is any two-dimensional area with a recognizable boundary. This includes circles, squares, triangles, and so on.
is the combination of lines.
Geometric(or regular)
can be defined as figure or area closed by a boundary which is created by combining the specific amount of curves, points, and lines.
Are circles, rectangles, squares, triangles and so on - have the clear edges
Organic(where the shapes are more free form)
Are shapes with a natural look and a flowing and curving appearance.
BLANK are irregular and imperfect. Naturally these shapes will all be slightly different from one another. They are often curved and flowing and can seem unpredictable.
Using THIS can make a piece of art or design seem more natural and real.
BLANK are associated with things from the natural world, like plants and animals.
Shape
are a vital part of communicating ideas visually.
They give images weight and make them recognizable.
We understand street signs, symbols, and even abstract art largely because of shapes.
Form
When a shape becomes 3D, we call it a BLANK.
BLANK make up a variety of things in the real world, including sculptures, architecture, and other three dimensional objects.
In two-dimensional design, form makes realism possible.– E.g. a ball with highlights and shading
Texture
is the physical quality of a surface.
BLANK in design refers to how things look like they’d feel if they were to be touched.
For example, BLANK can be rough, smooth, glossy, soft, hard, etc. BLANK is another element used to draw attention. It can be added to other elements like shapes, colors, images, and type.
depth and tactility
In design, texture adds BLANK to otherwise flat images. Objects can appear smooth, rough, hard, or soft, depending on the elements at play.
Typography
is the art of arranging type.
This one is critically important as it can greatly affect the design’s messaging. Different weights (bold, regular, or light), combined with varied sizing, colors, and spacing, can add power to the concept the designer is trying to communicate.
Balance
Balance
is the equal distribution of visual weight (more specifically, how much any one element attracts the viewer's eye)
BLANK in art is one of the basic principles of design.
BLANK refers to how the elements of art (line, shape, color, value, space, form, texture) relate to each other within the composition in terms of their visual weight to create visual equilibrium. That is, one side does not seem heavier than another.
BLANK can be affected by many things, including color, size, number, and negative space.
Symmetrical Balance
is when both sides of a piece are equal; that is, they are identical or almost identical.
can be established by drawing an imaginary line through the center of the work, either horizontally or vertically, and making each half identically or very visually similar.
Asymmetrical Balance
the two sides of a compositionare not the same but appear to have an equal visual weight nonetheless.
Negative and positive shapes are unequal and unevenly distributed throughout the artwork, leading the viewer's eye through the piece.
It is a bit more difficult to achieve than symmetrical balance because each element of art has its own visual weight relative to the other elements and affects the whole composition.
The Rule of Thirds
Many people, including designers and photographers, use a strategy called BLANK.
This imagines your work area divided into a 3x3 grid.
The focal point of the image is placed on or near one of the grid lines, creating visual balance with the rest of the space.
Visual identity graphic design
is the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos , typography , color palettes and image libraries that represent a brand’s personality.
Marketing and advertising graphic design
involves the creation of visual content to communicate messages and promote products, services, or brands.
Graphic designers play a crucial role in helping businesses and organizations convey their messages effectively to their target audience.
The right marketing and advertising tools can boost your Engagement and sales but with the addition of Strong graphic design, you’re on your way to Long-term success.
• User interface (UI) graphic design
focuses on creating visually appealing and user-friendly interfaces for digital products such as websites, mobile apps, software applications, and other interactive platforms. The primary goal is to enhance the overall user experience by designing interfaces that are both aesthetically pleasing and functional.
A User interface (UI) is how a user interacts with a device or application.
UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more.
It’s a UI designer’s job to balance aesthetic appeal with technical functionality.
• Publication graphic design
involves the creation of visual elements for various printed or digital publications, such as books, magazines, newspapers, brochures, newsletters, and other editorial materials.
The goal is to present information in a visually appealing and organized manner, enhancing the overall reading experience.
BLANK are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. However, there’s recently been a significant rise in digital publishing.
Graphic designers that specialize in BLANK work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations.
Packaging graphic design
involves creating visual elements for the outer appearance of products, with the primary goal of attracting consumers, conveying brand identity, and providing information about the product.
Effective BLANK design not only enhances the visual appeal but also serves functional purposes, such as protecting the product and facilitating ease of use.
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool.
Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.
• Motion graphics design
design involves the creation of visually dynamic and animated content to convey information, tell stories, or enhance visual appeal. This field combines graphic design principles with animation techniques to produce engaging and often dynamic visual experiences.
Simply put, BLANK are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film.
“BLANK designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable.
Environmental graphic design
visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate.
BLANK is a discipline that involves the use of visual elements to enhance and shape the experience of people within a given physical space. It goes beyond traditional graphic design by integrating graphics, signage, and other visual elements into the built environment.
The goal of BLANK is to create cohesive and immersive experiences that enhance the user's understanding of a space, convey information, and contribute to the overall atmosphere.
Art and illustration graphic design
are fundamental elements in graphic design, serving as powerful tools for conveying messages, enhancing visual appeal, and creating unique brand identities.
Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork.
Their art takes a number of forms, from fine art to decoration to storytelling illustrations.