advertising techniques - ENG LIT

problem/solution technique

if you convince someone that they have a problem, you can sell them a solution

testimonial

the person who adversities tells you personal experience about the product that's being adversitised

conflict in advertisement

where there is a conflict shown in the advertisment (which lures the reader into questioning why)

shock advertising

where the advertisment shows something controversial (the reader gets lil shock)

bandwagon effect

basically makes us do something just because everyone else is doing it

anti-adversiting

when the advertisement shows that they know what they did wrong (but somehow they manage to catch the readers attention anyway)

appeal to fear

when an advertisement makes you feel some kind of fear, could be maybe an insecurity yk