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Scarcity
not having enough resources to produce all the things we want
Economics
study of decisions people make because of scarcity
Cost & Benefit
unfavorable things; favorable things to a decision maker
Utility
satisfaction received from decision
Incentive
something to persuade a person toward a behavior/decision
Trade-off
giving up something in order to get something else
Opportunity Cost
The best thing given up when a choice is made; the second choice
Sunk Cost
a cost already incurred that cannot be recovered