Marketing with Facebook and Instagram

This set of flashcards covers key definitions and concepts related to marketing on Facebook and Instagram as discussed in the lecture.

Facebook Ads Manager

A tool used to create and manage Facebook and Instagram ads.

Meta Business Suite

The platform that helps businesses manage their Facebook and Instagram pages and profiles in a single interface.

Engagement Strategy

A planned approach to interact with customers, enhancing likes, shares, and comments.

Call-to-Action Button

A feature that allows users to contact a business through Facebook Messenger, email, or phone.

Facebook Shops

A service that enables businesses to set up a free online store on Facebook and Instagram.

Instagram Shopping

A feature that allows users to shop directly via a brand's photos and videos on Instagram.

Social Media Rule of Thirds

A strategy suggesting 1/3 of content promotes the business, 1/3 is shared from others, and 1/3 is personal interactions.

Instagram Reels

Short-form, entertaining video experiences used to engage audiences with music and effects.

Hashtags

Tags used in posts to categorize content and make it discoverable.

Content Consumption Algorithm

A system that selects which posts appear in a user's news feed based on engagement, recency, and popularity.