Marketing with Facebook and Instagram
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This set of flashcards covers key definitions and concepts related to marketing on Facebook and Instagram as discussed in the lecture.
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10 Terms
Facebook Ads Manager
A tool used to create and manage Facebook and Instagram ads.
Meta Business Suite
The platform that helps businesses manage their Facebook and Instagram pages and profiles in a single interface.
Engagement Strategy
A planned approach to interact with customers, enhancing likes, shares, and comments.
Call-to-Action Button
A feature that allows users to contact a business through Facebook Messenger, email, or phone.
Facebook Shops
A service that enables businesses to set up a free online store on Facebook and Instagram.
Instagram Shopping
A feature that allows users to shop directly via a brand's photos and videos on Instagram.
Social Media Rule of Thirds
A strategy suggesting 1/3 of content promotes the business, 1/3 is shared from others, and 1/3 is personal interactions.
Instagram Reels
Short-form, entertaining video experiences used to engage audiences with music and effects.
Hashtags
Tags used in posts to categorize content and make it discoverable.
Content Consumption Algorithm
A system that selects which posts appear in a user's news feed based on engagement, recency, and popularity.
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Flashcards (93)