Bu111

Demographics

study of the human population

Cohorts

homogenous groups within the larger population

Purpose of demographics

predict behaviour and trends

Purpose of demographics

certainty and simplicity of age data

Purpose of demographics

predicts supply and demand and informs environmental analysis and human resource decisions

What to look for in demographics

cohort size, cohort characteristics, cohort participation, future and trends

Size of cohort

number of people in each age group

Factors affecting cohort size

fertility rate and birth rate

Fertility rate

average number of children/women

Birth rate

total number of births/size of population

Activity participation rate

percentage of cohort that engages in a behaviour

Implication of aging boomers, fewer youth

increased elder care and increased number of vulnerable seniors

What are factors of cohort characteristics

Economics, Technology, World events/news, parenting

What are characteristics of cohort characteristics

Values and priorities, lifestyle, habits (digital and other), mindset