BCOR 2201 Clicker questions

A) Be similar in terms of their consumption behavior

C) Demographic segmentation

D) Is very compatible with its company’s capabilities to win

C) the offering’s unique benefits or attributes

D) Specialty product

B) a continuous innovation

E) the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue

C) new-product strategy development

B) it helps them to be more efficient shoppers

D) customers are willing to pay a higher price

A) brand extensions

B) Not taking into consideration the audience field of experience

D) the media habits of the target audience

A) interest

C) Trial

C) Public relations to get publicity

D) logistical

E) retailer is large and can buy and warehouse large quantities from a producer

A) there is more privacy than in-store shopping

D) more specific than those for traditional media because of the ease of tracking online behavior

D) we need to forget profits right now; just make sure we break even

A) the more substitutes a product has, the more likely it is to be price elastic

E) a reference value