History of Design Final

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Poster for Manoli Cigarettes

Lucien Bernhard - German (1906)

Minimal poster design amongst maximalist posters at the time - helps it stand out

Model T

Henry Ford - American (1907-1927)

First affordable car - production line

Red Blue Chair

Gerrit Rietveld - Dutch - De Stijl (1917)

Primary colors, extending frame, negative space

Hearst Castle (William Randolph Hearst House)

Julia Morgan - San Simeon, California - American - Spanish Colonial Revival

New details

Beat the White with the Red Wedge Poster

El Lissitsky - Russian Constructivism (1919)

Propoganda, symbolism, communist, energy

Title Page for Prospectus for the Weimar Bauhaus

László Moholy-Nagy - Hungarian - Bauhaus (1923)

New design style - unified grid - Bauhaus professor

Advertisement for Arrow Collars and Shirts

J.C. Leyendecker - American - Art Deco (1923)

Highly stylized - character representing the company - Saturday Evening Post regular

The Frankfurt Kitchen

Grete Schütte-Lihotzky - Austrian - Modern Architecture (1924)

Government sponsored to address housing shortage - cost effective - minimal (no envy)

Advertisement for Campari

Fortunato Depero - Italian - Futurism (1927)

Futurist Design - speedy, energetic, active

CVilla Savoye

Le Corbusier - Poissy, France - Modern (1928-1931)

Machine aesthetic - clean, sharp, minimal

Poster for L’Atlantique

A.M. Cassandre - French - Art Deco (1931)

Sleek design - airbrush and templates

Map of the London Underground

Harry Beck - English (1933)

Redesign for enhanced legibility and new font

1934 Chrysler Airflow

Carl Breer - American - Art Deco

Aerodynamic, improved performance, too advanced for the time

First Class Dining Room of the Normandie

Pierre Patout and Henri Pacon - French - Art Deco (1935)

All-star team of french designers - first class/expensive

Falling Water

Frank Lloyd Wright - Bear Run, Pennsylvania - American (1936)

Site specific architecture - environmental materials - emerging technologies (reinforced concrete)

Fiesta (Fiestaware)

Frederick Hurten Rhead (des) - Homer Laughlin China Company (man) - American - Art Deco (1936)

Cheerful after depression - singular marketing (mix n match)

Poster Advertising a Fish Market

Xu Min-zhi - Chinese - Art Deco

Foreign influence

Eros Cinema Complex

Sohrabi Bhedwar - Bombay, India - Art Deco (1938)

Fit to purpose - movies were glamorous - British influence (British colony)

Futurama Exhibit

Norman bel Geddes - 1939 New York World’s Fair - American

Sponsored by General motors - superhighways vs railways/subways

Packaging for Lucky Strike Cigarettes

Raymond Loewy - American (1942)

Intentional advertisement (logo on both sides) - away from green for military

“The Babysitter” Cover for The Saturday Evening Post

Norman Rockwell - Twentieth-Century Traditionalism - American (1947)

Slice of life imagery - refreshing - borrowed ideas

1949 Piaggio Vespa

Corradino d’Ascanio - Italian

Limited material - widely popular - good for small streets

Seventeen Magazine

Cipe Pineles - Francesco Scavullo (photogrpher) - American

First woman head - less stereotypical

The Fontainebleau Hotel

Morris Lapidus - Miami Beach, Florida - Populuxe (1954)

Escape - people spend money they were finally earning back - dynamic, fantastical, mysterious

Brownie Wise at a Tupperware Home Party

American (1950s)

New advertising technique

Tulip Chair

Eero Saarinen (des) - Knoll International (man) - American - Good Design

Fiberglass polyester - cohesive with paint

1957 Chevrolet Bel Air Convertible

Clare MacKichan - American - Populuxe

Iconic - chrome edges

Sony Transistor Radio

Tokyo Telecommunications Engineering Company - Japanese (1957)

Establish quality goods - used transistor tech for consumers

Helvetica

Eduard Hoffmann & Max Miedinger & Massimo Vigenelli - International Typographic Style (1957, 1966)

Sans Serif - legible - widely used

UPS, Westinghouse, and IBM Logos

Paul Rand - American (1960-72)

Abbreviations in logos

Geodesic Domes

Buckminster Fuller - American Pavillion Expo 67 - Montreal, Canada - American - Green/Sustainable Design (1967)

Sustainable

Bob Dylan Poster

Milton Glaser - American - Psychedelic (1967)

Inspiration from hallucinogens - reject materialism

Joe Chair

Paolo Lomazzi, Donato D’Urbino, and Jonathan Pas - Italian - Anti-Design (1970)

Opposite of high design - American-based

Pong Video Game

Alan Alcorn (des), Atari (man) - American (1972)

Pop-culture phenomenon - made way for consumer products

Natural Keyboard

Ziba Design for Microsoft Corporation - American - Universal Design (1994)

Fit for everyone - curve of the hand/wrist

Cover of Ray Gun Magazine

David Carson - American - Deconstruction

Mismatched typefaces - Andy Warhol - Deconstruct mental oppositions