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Automatic vs. Effortful Processing

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1

Automatic vs. Effortful Processing

  • Automatic processing happens without conscious thought, while effortful processing requires active attention and cognitive effort.

    • Cognitive Connection: Tasks like reading are automatic after practice, while studying for a test requires effortful processing.

    • General Personal Connection: Driving becomes automatic after practice, but learning a new language requires conscious effort.

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2
  • Explicit Memory

  • Conscious memory of facts and events.

  • Cognitive Connection: Explicit memory is used in tasks requiring deliberate recall, such as answering questions on a quiz.

  • General Personal Connection: Remembering the capital of a country or a friend's birthday.

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3

Implicit Memory:

  • Unconscious memory that influences behavior without awareness.

    • Cognitive Connection: Implicit memory affects our actions without conscious thought, such as skills learned through repetition (e.g., riding a bike).

    • General Personal Connection: Playing a song on an instrument or typing on a keyboard without thinking about each keystroke.

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4

Episodic Memory

  • Memory for personal experiences and specific events.

    • Cognitive Connection: Essential for creating personal narratives and connecting past experiences to current actions.

    • General Personal Connection: Remembering a summer vacation or a birthday party.

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5

Semantic Memory

  • Memory for general knowledge and facts.

    • Cognitive Connection: Used when recalling information not tied to specific experiences, such as knowing that water boils at 100°C.

    • General Personal Connection: Understanding historical facts or scientific principles.

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6

Sensory Memory (Iconic and Echoic)

Brief storage of sensory information; iconic is visual, and echoic is auditory.

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7

Working Memory

  •  A system used for temporary storage and manipulation of information.

    • Cognitive Connection: Key for problem-solving and processing tasks in real-time.

    • General Personal Connection: Juggling multiple tasks, like cooking while reading a recipe or doing mental math.

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8

maitenence rehersal

  • repeating info to short term memory

  • good for quick remembering but not retaining

  • ex: repeating phone number over and over until you remember it

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9

eleborate rehersal

  • connecting new info to old

  • helps with retaining and long term memoery

  • connecting new vocab to a word u already know

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10

Proactive Interference

Old information disrupts the recall of new information.

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11

Retroactive Interference

  • New information disrupts the recall of old information.

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12

perceptual set

  • the tendency to perceive or notice certain aspects of sensory information while ignoring others

  • Cognitive bias formed from past experinces and emotions

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13

Schemas

  • Definition: Mental templates that organize knowledge.

  • Connection: Speed up understanding but can cause stereotyping.

  • Example: Expecting a library to be quiet because of your schema for libraries.

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14

Representativness heuristic

  • Definition: Judging based on how well something matches a stereotype.

  • Example: Assuming someone who likes books is a librarian.

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15

availability heuristic

  • Definition: Judging likelihood based on how easily examples come to mind.

  • Example: Thinking shark attacks are common after watching a movie about one.

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16

mental set

  • Definition: Sticking to old ways of solving problems.

  • Connection: Can block creative solutions.

  • Example: Reusing the same method to fix a computer, even if it doesn’t work now.

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17

priming

  • where exposure to one stimulus influences a person's response to a subsequent stimulus without their conscious awareness

  • yellow=bannana

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