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Business planning
Process of establishing a business’s goals and developing strategies to achieve them
External Environment
Surrounding factors that can impact a business, which it has minimal control over
Macro factors
Social, legal, technological, global, and economic conditions that a business operates in and has no control over
Operating factors
External factors impacting a business that it has some control over
Legal and government regulations
Laws and rules made by parliaments and governments, as well as decisions made by the courts
Employment laws and regulations
Rules that govern the relationship between employers and employees
Environmental legislation
Laws that aim to preserve the environment
Industry regulations
Rules that are specific to businesses within a certain industry
Council regulations
Local government rules made to govern businesses operating in a specific geographic area
Taxation requirements
Laws and rules related to tax that apply to all businesses
Societal attitudes
The collective values, beliefs, and opinions held by a group of people
Societal behaviour
The way people act and respond in various situations
Values and beliefs
The principles, standards, and assumptions upheld by individuals or a group of people, which influence how they make decisions
Trend
A general development in the way a group of people in society are behaving
Interest rate
Price paid for money that has been borrowed, expressed as a percentage
Employment level
Measured as the percentage of the labour force who are working in paid employment
Tax rate
Percentage of income or spending that is required to be paid to the government by individuals or businesses
Consumer confidence
Measure of consumers’ feelings and expectations about current and future economic conditions
Economic conditions
Conditions that exist in relation to the productive performance and financial stability of a nation or other geographical area
Interest rate
Price paid for money that has been borrowed, expressed as a percentage
Tax rate
Percentage of income or spending that is required to be paid to the government by individuals or businesses
Overseas competitors
Businesses that are located in other countries that operate in the same industry and offer a similar good or service
Overseas markets
Any markets that are outside of a business’s own country of operation
Offshoring of labour
Involves a business moving its services or processes to another country
Exchange rate
The Relative price at which the currency of one country can be exchanged for the currency of another country
Currency appreciation
Increase in the value of a currency against another foreign currency
Currency depreciation
Decrease in the value of a currency against another foreign currency
Online sales
Involve buying and selling goods and services using the internet and is also referred to as e-commerce