Political Campaigns and Election Forecasting

Flashcards covering key concepts related to political campaigns and election forecasting from the lecture.

Election Forecasting

The art of predicting presidential election outcomes using statistical models and various input factors.

Partisanship

The strong loyalty of individuals to a particular political party, influencing their voting behavior.

Pocketbook Voting

A type of voting behavior where individual economic circumstances primarily influence voters' choices.

Sociotropic Voting

Voting behavior based on the perceived economic conditions of the country as a whole rather than personal economic situations.

Retrospective Voting

Voting based on the incumbent's past performance in office.

Campaign Strategy

Tactics developed by political consultants to increase public support for candidates.

Persuasive Campaigns

Efforts aimed at influencing voters' opinions through advertising and communication techniques.

Survey Questions

Questions designed to gather data on voters' preferences and motivations behind their voting choices.

Political Socialization

The process through which individuals form their political attitudes, beliefs, and values.

Predictive Accuracy

The degree to which election forecasts correctly predict election outcomes.

Incumbent Advantage

The inherent benefits that incumbents have over challengers in elections, often due to established recognition and experience.

Political Consultant

A professional hired to advise candidates on campaign strategies and public relations.