a collection of trends in consumer behavior, data, and feedback that helps businesses deeply understand their customers and their purchasing decisions.
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marketing information system
a system for gathering and analyzing information and data to help make marketing decisions
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Internal databases
data that the company owns
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Competitive marketing intelligence
when a company collects data about other companies, business, industries, etc. for the purpose of being more competitive by understanding their competitors and how to be better
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Marketing research
taking info from “target markets and customers” and using them to get an insight on your business
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Exploratory research
research that determines the project that needs to be solved
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Descriptive research
research meant to answer ‘what, where, when and how’ questions
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casual research
research that shows cause and effect relationships
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Secondary data
data taken by a second party
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Primary data
data that has been collected by the researcher
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Observational research
research where you observe the subject in their “natural setting”
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Ethnographic research
data collected that is used to determine things about a specific group of people
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survey research
data collected through a survey
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Experimental Research
research trying to prove a hypothesis (usually has control and non control)
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Focus group interviewing
planned discussion with a small group of people talking about a topic
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Online Marketing research
research conducted using available data online
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Online focus groups
online, small group discussions guided by one person
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Behavioral targeting
looking at a customers web history to see interest in products
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sample
a small part or quantity to show what the whole group is like
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Customer relationship management
combination of data used to identify customer needs
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Marketing analytics
studying data to identify if a product was successful
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big data
Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software.
Studied by 16 people
