Marketing Test 2/24

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customer insights

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Description and Tags

22 Terms

1

customer insights

a collection of trends in consumer behavior, data, and feedback that helps businesses deeply understand their customers and their purchasing decisions.

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2

marketing information system

a system for gathering and analyzing information and data to help make marketing decisions

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3

Internal databases

data that the company owns

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4

Competitive marketing intelligence

when a company collects data about other companies, business, industries, etc. for the purpose of being more competitive by understanding their competitors and how to be better

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5

Marketing research

taking info from “target markets and customers” and using them to get an insight on your business

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6

Exploratory research

research that determines the project that needs to be solved

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7

Descriptive research

research meant to answer ‘what, where, when and how’ questions

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8

casual research

research that shows cause and effect relationships

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9

Secondary data

data taken by a second party

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10

Primary data

data that has been collected by the researcher

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11

Observational research

research where you observe the subject in their “natural setting”

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12

Ethnographic research

data collected that is used to determine things about a specific group of people

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13

survey research

data collected through a survey

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14

Experimental Research

research trying to prove a hypothesis (usually has control and non control)

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15

Focus group interviewing

planned discussion with a small group of people talking about a topic

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16

Online Marketing research

research conducted using available data online

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17

Online focus groups

online, small group discussions guided by one person

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18

Behavioral targeting

looking at a customers web history to see interest in products

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19

sample

a small part or quantity to show what the whole group is like

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20

Customer relationship management

combination of data used to identify customer needs

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21

Marketing analytics

studying data to identify if a product was successful

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22

big data

Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software.

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