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rhetoric
in speech or writing, the art of using the available means of persuasion (ethos, logos, pathos)
synecdoche
a part of speech in which the part represents the whole or the whole represents the part
allusion
an indirect reference to a historical, literary, or cultural event
anadipolosis
figure of repetition that occurs when the last word or term in one clause are repeated at the beginning of the next clause
anaphara
the repeititon of a word or phrase at the beginning of successive clauses
anecdote
a short amusing or interesting story about a real incident or person
antimetabole
figure of emphasis in which the words in one phrase or clause are replicated, exactly or closely, in reverse grammatical order in the next phrase or clause, or in short, an inverted order of repeated words in two phrases or clauses (A-B, B-A).
antithesis
the complete opposite of two ideals, words, clauses, or sentences
asyndeton
leaving out the conjunctions that ordinarily join coordinate words or clauses
call to action
the part of speech in which a leader or mentor takes to motivate and encourage an immediate response from their audience
climax
a figure of speech in which a series of phrases or sentences is arranged in ascending order or rhetorical forcefulness
epistrophe
the repetition of the same word or words at the end of a stanza, clause, or sentence to create emphasis on a particular idea
euphemism
a milder substitute for a word that is considered too rude or too harsh when referring to an unpleasant situation or something embarrassing
extended metaphor
a metaphor in a literary work, such as a novel or poem, that isn't just used in one line but is instead extended over multiple lines or throughout the work
fragment
a group of words that is missing a subject, predicate or is just and incomplete thought
inversion
the syntactic reversal in the normal order of the words and phrases in a sentence, as, in english, the placing of an adjective after the noun it modifies, a verb before its subject, or a noun preceding its preposition
irony
the expression of meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect
juxtaposition
the act or an instance of placing two or more things side by side often to compare or contrast or to create an interesting effect
motif
a recurring element, theme or idea often having symbolic meaning and helps contribute to the development of the narrative
negation
a negative statement, judgment, or doctrine (asserting the falsity of a given proposition)
oxymoron
a combination of contradictory or incongruous words
parallelism
two or more words or phrases in sentences that are the same grammatically, as well as in meaning
passive voice
happens in a sentence when an action is happening but the one carrying out the action is missing or at the end of the sentence
polysyndeton
repeated use of a conjunction between items in a list
tricolon
a list of three items or phrases conforming to parallel structure
unterstatement (litotes)
the intentional downplays of the significance or intensity of a situation, often to be rhetorical, satirical or to create emphasis
zeugma
a figure of speech in which a word applies to two others in a different sense
Ethos
to establish trust by demonstrateing confidence, experience, knowledge, credentials, and morals
Logos
To support your argument providing references, data, studies and statistics
Pathos
To win your audience over using images, stories, emotional language and personal feelings