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attitude
is a favorable or unfavorably evaluative reaction toward something or someone often rooted in one’s belief, and exhibited in one’s feeling and intended behavior
Moral Hypocrisy
people want to appear moral while avoiding the costs of being so.
attitude are potent
by becoming self-aware, people’s words become consistent with deeds.
role
is a set of norms that defines how people in a give social position ought to behave
foot-in-the-door phenomenon
is the tendency for people who have fist agreed to a small request to comply later with a larger request
low-ball technique
is a tactic for getting people to agree to something. people who agree to an initial request will often still comply when the requester ups the ante or cost
Self-Presentation Theory
we see making a good decisions impression as a way to gain social and material rewards, to feel better about ourselves, and to become more secure in our social identities
cognitive dissonance theory
states that tension arises when one is simultaneously aware of two inconsistent cognitions
Dissonance after Decisions
we usually reduce dissonance by upgrading the chosen alternative and downgrading the unchosen options
self-perception theory
states that when we are unsure of our attitudes, we infer them much as would someone observing us, by looking at our behavior and the circumstances under which it occurs.
william james
we infer our emotions by, observing our bodies an dour behaviors
postures affect performance
people associate an arms folded posture with determination and persistence, those who are instructed to work with their arms folded persevered in problem-solving more then those with their hands on their thighs
overjustification effect
The result of bribing people to do what they already like doing is they may see their actions as externally controlled rather than intrinsically appealing.