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promotional planning
the combination of strategies and cost-effective allocation of resources in order to create the desired promotional outcome for a business
personal selling
oral communication with potential buyers of a product with the intention of making a sale
content
the words and images you use to appeal to a target market
sales promotions
the processes associated with providing incentives to customers in order to stimulate demand for a product
format
the unique layout and focus of each type of promotion
promotional mix
term used to describe the set of tools a business uses to effectively communicate the benefits of its products or services to its customers
public relations
composed of the methods and activities used to establish and promote a positive relationship with the public
promtional
any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services
adverstiing
a form of paid non-personal promotion used to inform, persuade or remind customers about a specific product, company or idea
