Promotion mix

promotional planning

the combination of strategies and cost-effective allocation of resources in order to create the desired promotional outcome for a business

personal selling

oral communication with potential buyers of a product with the intention of making a sale

content

the words and images you use to appeal to a target market

sales promotions

the processes associated with providing incentives to customers in order to stimulate demand for a product

format

the unique layout and focus of each type of promotion

promotional mix

term used to describe the set of tools a business uses to effectively communicate the benefits of its products or services to its customers

public relations

composed of the methods and activities used to establish and promote a positive relationship with the public

promtional

any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services

adverstiing

a form of paid non-personal promotion used to inform, persuade or remind customers about a specific product, company or idea