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Selection Bias
Unintentionally leaving out people from a sample (using phone book)
Nonresponse Bias
bias introduced to a sample when a large fraction of those sampled fails to respond
Sample error
The sample does not represent entire population
The Halo Effect
Tendency for individuals to exaggerate based off what they are expected to respond
Respondent error
a category of sample bias resulting from some respondent action such as lying