AA 💜 4.3 Sales Forecasting
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Last updated 11:35 AM on 4/29/25
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4 Terms
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Sales forecasting
Quantitative technique used to predict a firm’s level of sales revenue over a given time period.
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Benefits of sales forecasting
Drive strategic planning
Organizations can predict and prepare for opportunities and threats
Help businesses to secure external sources of finance.
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Limitations of sales forecasting
Extrapolated results may be inaccurate
Time consuming and expensive to collect accurate market research data
Limited use for businesses in rapidly-changing markets
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EXTRA
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