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What is ethnography?
The study of an entire social setting through extended, systematic fieldwork to understand the social world from insiders’ perspectives.
What is the main goal of ethnography?
To uncover participants’ perspectives, priorities, and systems of meaning.
How does ethnography differ from other research methods?
It emphasizes insider viewpoints and reflexivity over detached, external analysis
What are the four levels of involvement in ethnography?
Complete observer, observer as participant, participant as observer, and complete participant.
Complete observer
the researcher is behind a one-way mirror or taking on an “invisible role” such as an eavesdropping janitor
Complete participant
the researcher acts as a member and shares secret information of insiders
Observer as participant
the researcher is known from the beginning but has limited contact
Participant as observer
the researcher is overt and an intimate friend of participants
What are key tasks of a field researcher?
Observe everyday activities, engage with participants, maintain an insider perspective with outsider objectivity, write detailed notes, and handle stress and ambiguity.
Explicit aspects
recognized, conscious, spoken
Tacit aspects
less recognized, implicit, unspoken
What is reflexivity in ethnography?
Constant awareness of one’s role and influence in the research, reflecting on “what I know and how I know it.”
What is defocusing?
Consciously starting fresh and questioning assumptions to see the field openly.
What are the two types of defocusing?
(1) Casting a wide net to see the broader setting, and (2) going beyond the narrow researcher role.
What does adopting an “attitude of strangeness” mean?
Viewing everyday life as unfamiliar to question norms and assumptions.
Martian perspective
sees everything as strange and question assumptions
Covert perspective
accepts everything and wants to become a believer
What is diagnostic ethnography?
Treating research like a medical diagnosis—using theory to interpret field “symptoms” and identify the best explanation.
What is the researcher’s role in diagnostic ethnography?
To apply and possibly refine theory based on observed data.
What is the relationship between theory and observation in ethnography?
Theory should guide but not dominate; ethnographers balance theory with lived experience.
Why is uncertainty valuable in ethnography?
Acknowledging it reflects honest and reflective scholarship.
What are the five criteria of quality ethnography?
Substantive contribution, aesthetic merit, reflexivity, impact, and expression of reality.
Substantive contribution
What does this research add to sociology and our understanding of the social world?
Aesthetic merit
Is the work engaging and artistic?
Impact
Has this work affected the reader emotionally and intellectually
Expression of reality
Has this work demonstrated itself as credible and does it seem valid
What are the five stages of fieldwork?
(1) Getting in, (2) Becoming invisible, (3) Watching/listening/learning, (4) Analyzing data, (5) Disengaging
Getting in
Accessing the field, finding appropriate guides and gatekeepers, negotiating research bargains
Gatekeeper
People or groups who are in positions to grant or deny access to a research setting
Guides and informants
Indigenous persons found among the group and in the setting to be studies who extends their credibility to cover the researcher as well
Becoming invisible
Reducing researcher reactivity and becoming a normal (unnoticed) fixture of a community/culture, while avoiding the dangers of ethnographic research
Ambient risks
comes from doing research
Situational risks
arises from negative reactions caused by the researcher’s presence.
Watching, listening, and learning
Developing relationships, taking field notes, tracking, observing, and asking questions, and beginning the first stages of analysis
What are the four types of fieldnotes?
Cryptic jottings, detailed descriptions, analytic notes, and subjective reflections.
Cryptic jottings
Short notes taken in the field
Detailed description
Longer, more detailed descriptions of fieldwork taken after leaving the field
Analytic notes
Preliminary analysis
Subjective reflections
Your reflections on fieldwork
Analyzing data
Identifying and analyzing themes through coding
Unstructured interviews
Interview questions arise during conversation
Content analysis
Detailed, systematic examination and interpretation of secondary data
Narrative accounts
A complete picture of events, people, rules of activities, and social contexts using observation and fieldnotes
Typologies
A systematic method for classifying similar events, actions, objects, people, or places into groupings that are exhaustive and mutually-exclusiv
Sociograms/ social map
a visual representation of relationships
Spatial vs temporal maps
Spacial maps: a visual representation of the physical setting
Temporal map: a visual representation of the day’s schedule
Metaphors
Descriptions that reveal aspects of the subject through comparison with other subjects
Disengaging
Honor participants and your relationships, but get out!