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Three Types of Demand
- Individual
- Market
- Aggregate(GDP)
Individual Demand
how much of a good an individual is willing and able to
buy at a certain price point
Market Demand
total amount of a good demanded by all consumers at
certain price points (sum of all individual demands)
Aggregate
-GDP
-All goods and services across all markets
Why will the demand curve be downward sloping?
Buyers are willing to buy more when the price decreases and less when the price increases due to the:
1. Substitution effect - buy other things
2. Income effect - afford less
3. Law of Diminishing Marginal Utility
Quantity demanded changes if price changes
movement along the curve
If the overall demand for a good changes,
shift of the demand curve
What are the five shifters of demand?
“The Nice People Inspire Fun.”
T = Taste and preferences
N = Number of consumers
P = Price of related goods
I = Income
F = Future expectations
What are the five shifters of supply?
Mnemonic: “People Need To Get Everything.”
P = Prices of resources
N = Number of producers
T = Technology
G = Government actions (subsidies/taxes)
E = Expectations of future profit
Expectations- Demand
Expect a future drop in price - demand today will decrease
• Example: demand for new cars in June
• Expect a future rise in price - demand today will increase
• Example: gas prior to hurricanes
Population
More consumers = more demand at an individual price point
Quantity Supplied
The amount a supplier is willing and able to supply at a certain price
Change In Supply
Actual shift of the supply curve
Price Ceiling
maximum price sellers are allowed to charge for a good or service
-shortage
• Examples: rent in certain cities, max contracts in sports,
-Below eq
Price floor
-Minimum price buyers are required to pay for a good or
service.
-Creates a surplus
- Above eq
Quota
limits the quantity that is allowed to be supplied
Quota Rent
difference between demand and supply price at the quota
Surplus Formula
Qs-Qd units
Shortage Formula
Qd-Qs units
Quota Rent Formula
demand price - supply price
cross price elasticity of demand (formula)
% change in quantity of A demanded / % change in price of B
If cross elasticity is positive
goods are substitutes
if cross elasticity is negative
goods are complements
if income elasticity is negative
inferior good
if income elasticty is 0
"sticky good'
Price elasticity of supply
% change in quantity supplied / % change in price
If price elasticity < 1
supply is inelastic
Import Quotas
-Limit on amount of good that can be imported (typically over a year
period)
-Quotas DO NOT increase govt. rev
How do import quotas affect other factors of production
Import quotas will increase domestic production and domestic producer surplus
Tarifs
- Tarifs -> incrs of foreign gods
Tariff Revenue Formula
Tariff * the amount imported
What is the trade off with Tarrifs?
It leads to an incrs in producer suprlus BUT it could raise prices
Tarrif Shift
Horizontal supply curve shifts up by amount of tariff
Trade Benefits
- Can be good for other countries
Trade Negative Effects
-Lost jobs (structural unemployment)
-Overreliance on other countries
List three characteristics of goods with inelastic demand
-Necessities
-Have few substitutes
-Elasticity coefficient less than one
Inelastic (Price + TR)
- Price ↑ TR ↑
- Price ↓ TR ↓
Elastic (Price + TR)
- Price ↑ TR ↓
- Price ↓ TR ↑
Income Elasticity Formula
% change in quantity demanded / % change in income
Substitutes
-goods that can replace others
-If price of one good
increases, demand for a substitute good would increase
Complements
-goods that are used together
-If price of one good
increases, demand for complement would decrease
Inputs
• Prices of anything used to manufacture a good - labor, items
purchased from other firms, natural resources, capital, etc.
• Examples: minimum wage, steel for a car manufacturer, lumber,
Price of related goods (supply)
Complements- good produced together - If the price of a complement good increases, the supply would increase
Substitutes - if the price of a substitute good increases, supply of the other goods would decrease
Expectations (supply)
If producers expect prices to rise, they hold back supply; if they expect prices to fall, they sell more now.
Example Sentence: Because farmers expected corn prices to drop next month, they increased supply this week to sell before prices fell. 🌽
Demand ↑ Supply constant
Q ↑, P ↑ → both rise because buyers compete for limited goods
Demand ↓, Supply Constant
Q ↓, P ↓ → both fall because fewer buyers want the product
Supply ↑; Demand constant
Q ↑, P ↓ → sellers compete, lower prices, more output
Supply ↓; Demand constant
Q ↓, P ↑ → shortage raises prices, less produced
Supply ↑ and Demand ↑
Equilibrium Quantity: ⬆️ Increases
Equilibrium Price: ❓ Indeterminate
(Both raise Q, but price moves opposite directions — can’t tell.)
Supply ↓ and Demand ↓
Equilibrium Quantity: ⬇️ Decreases
Equilibrium Price: ❓ Indeterminate
(Both lower Q, but price effects cancel out.)
Supply ↑ and Demand ↓
Equilibrium Quantity: ❓ Indeterminate
Equilibrium Price: ⬇️ Decreases
(Price always follows demand’s direction.)
Supply ↓ and Demand ↑
Equilibrium Quantity: ❓ Indeterminate
Equilibrium Price: ⬆️ Increases
Marginal Benefit
dollar amount that someone is willing to pay for an
additional unit
Individual Surplus
difference between price of a good and what an
individual is willing to pay for the good
Total Consumer Surplus
at a given quantity exchanged in the
market, the difference between the total value to consumers and the total market value
Decreasing the price of a good has two effects on surplus:
-Increasing the surplus of current consumers
-Adding surplus of new consumers willing to buy at lower price
Marginal cost
the cost to a producer to make an additional unit of a good
Individual Producer Surplus
difference between price of good and the
lowest price a producer would be willing to sell a good
Total Producer Surplus
difference between total market value and total
cost of production (includes opportunity costs)
Deadweight Loss
-Created when some mutually beneficial transactions do not occur or non-beneficial transactions do occur
-Any market not in equilibrium has deadweight loss
Price of object
in general, the less expensive a product, the more
inelastic its demand
Passage of time
demand becomes more elastic as time goes by as
firms change production to meet new demands
Price elasticity of demand:
|% change in quantity demanded / % change in price|
If |ε| > 1
the demand is elastic
If |ε|< 1
the demand is inelastic
If |ε|= 1,
the demand is unit elastic
if cross price elasticity is 0
goods are unrelated
If price elasticity > 1
supply is elastic
if price elasticity = 1
unit elastic
Determinants of Price Elasticity of Supply
1. Availability of Inputs
Inputs easy to get → Elastic supply
Inputs hard to get → Inelastic supply
2. Time
Short run → Inelastic
Long run → More elastic (firms have time to adjust)
3. Marginal Cost (Cost of making each extra unit)
If extra units cost a lot more to produce → Inelastic supply
If extra units cost about the same → Elastic supply
Availability of Inputs
If inputs are easy to get → supply is elastic.
If inputs are scarce/hard to get → supply is inelastic
Time(Supply Elasticity)
In the short run, supply is less elastic. In the long run, supply becomes more elastic as producers adjust.
Marginal Cost (Supply Elasticity)
: If marginal cost rises quickly with more output → supply is inelastic. If marginal cost rises slowly → supply is elastic.
Types of tax structure
1. progressive
2. proportional(flat)
3. regressive
Progressive tax
Tax rate ↑ as income ↑ (equity focus)
Regressive tax
Average tax rate ↓ as income ↑ (heavier on low-income)
Proportional (flat) tax
Everyone pays the same % of income
Excise tax
-Per-unit tax on a good/service
- Generates $$$ for govt
Marginal tax rate
rate on the top chunk of your income (last dollar).
average tax rate
total taxes paid divided by total income
Effect of excise tax on curves
Shifts supply up/left (if on producers) or demand down/left (if on consumers).
Trade-off of taxes
Government revenue ↑ but total surplus ↓ (DWL).
DWL and elasticity
DWL is bigger when D or S is more elastic (more responsive
Who bears more tax burden
The side that is more inelastic (less flexible).
Pc vs Ps after a tax
Pc = price buyers pay (above Pe); Ps = price sellers receive (below Pe); Pc−Ps = tax wedge.
World Price Below Equilibrium
Similar to binding price ceiling, except the shortage is replaced with
imports
• Decrease in producer surplus
• Increase in consumer surplus
Elastic Supply
Supply is responsive to price changes.
Producers can increase output easily when prices rise (example: t-shirts, candy).
Inelastic Supply
Supply is NOT very responsive to price changes.
Quantity supplied is fixed or hard to change (example: concert tickets, seats on a flight).
DWL (with tax)
(Old CS+Old PS)−(New CS+New PS+Tax Revenue)
Efficiency
society gets maximum benefits from scare resources (maximum TOTAL surplus)
Equity
benefits of resources are equally distributed
equity-efficiency trade-off
Policies that promote equity often decrease efficiency and vice versa
Explicit costs
Money actually paid out (e.g., wages, rent, utilities).
Fixed costs
Costs that do not depend on output (e.g., rent, billboard ads).
Variable costs
Costs that change with output (e.g., labor, materials).
Implicit costs
Opportunity costs — the value of benefits you forgo.
Accounting profit
Revenue − Explicit costs.
Economic profit
Accounting profit − Opportunity (implicit) costs.
Normal economic profit
Economic profit = 0 (resources cannot be better used).
Economic profit non-negative
Resources cannot be better used elsewhere.