Emerging IT and E-commerce

Augmented reality (AR)

does augmented reality have the potential to replace reality.

no it augments, or adds to expands our physical world

what business problem does AR solve

cognitive distance, resolves the separation of data and the real world

examples of AR applications in e-commerce

virtual try on, preview placement, measuring

how do retailers benefit from AR

Customer Engagement, Decision Accuracy, Storytelling

Virtual reality

A live view of a fully digital world, with interactive and immersive elements. Generally presented in a wraparound headset.

another name for VR

immersive technology

key difference between AR and VR

VR is fully immersive; AR overlays digital info onto real world.

retail benefits/uses of AI and ML

• personalized recommendations

• optimized pricing strategies

• improved customer service

logistics applications of AI and ML

• optimized inventory

• demand forecasting

• route opimization

Voice commerce

using voice commands via digital assistants to search for products and complete purchases

examples of uses for Voice commerce in grocery/food delivery

• Grocery ordering

• Adding items to shopping lists

how wil v-commerce arrive?

through the widespread integration of Virtual Reality (VR) and Augmented Reality (AR) technologies into online shopping experiences, as well as through advancements in voice commerce.

what is V-commerce?

an advanced form of e-commerce that uses technologies like VR, AR, and AI to create immersive, interactive online shopping experiences