a type of *partial* reinforcement where the reward is based on # of behaviors
ex. for every 5 cars you sell, you get a reward
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^^FIXED^^ ratio schedule:
ex. on a fixed ratio of 1:1, you get 1 reward for every 1 good behavior (this is AKA continuous reinforcement)
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@@VARIABLE@@ ratio schedule:
ex. you “approximately” get a reward for every 5-ish cars
ex. this is like gambling, slots (it keeps effort up, because you never know when reward is coming)