Preparation For Creating logo and Infographics

A combination of light, pigment, and surface

Electromagnetic Radiation

Lightsources emits?

Pigments

Are materials that change color by wavelength - selecive absorption.

Red, Green, Blue

Lights primary colors are

Magenta

Red + Blue=

Cyan

Blue + Green=

Yellow

Red + Green=

Cyan, Magenta, Yellow

Color inks are

Blue

Cyan + Magenta=

Red

Magenta + Yellow=

Green

Cyan + Yellow=

Red, Yellow, Blue

What are the Primary Colors?

Orange, Green, Purple

What are the secondary Colors?

Orange

Red + Yellow

Green

Yellow + Blue

Purple

Blue + Red

Create

Main workspace with the Color Wheel tab for building color harmonies.

Explore

Browse trending color themes and popular palettes.

Trends

View color trends across different industries.

Lab

Recolor vector artwork from SVG files (advanced feature).

Libraries

Access previously created and saved color themes.

Color Harmony

These ensure a harmonic balance of colors based on your selected base color (marked with a triangle). The base color is the foundation, and other colors adjust based on its placement.

Warm Colors

fall in the red to yellow range of the color wheel. These hues are associated with energy, warmth, and advancement-they tend to come forward in visual compositions.

Cool Colors

Fall in the green to violet range of the color wheel. These hues are associated with calmness and tend to recede or move backward in visual compositions.

Analogous

A combination of 2-5 hues that are touching or adjacent on the color wheel. A base color is chosen, and other colors move based on its placement.

Monochromatic

Color stays within one hue only (like red, green, or purple). It doesn't go beyond those boundaries, staying in a very strict zone.

Achromatic Variation

Working in black and white only is called achromatic. using grayscale. It can create striking effects.

Triad (Triadic)

Uses three evenly spaced hues set at about 120 degrees on the wheel. Creates greater variety than split complementary.

The Visible Spectrum

The specific range of electromagnetic wavelengths that the human eye can see.

RGB (Additive Color)

The additive color system used for screens, digital cameras, and websites, consisting of Red, Green, and Blue light.

CMYK (Subtractive Color)

The subtractive color system used for printed materials, consisting of Cyan, Magenta, Yellow, and Black (Key).

Complementary

color harmony using two hues at opposite ends of the color wheel, which often requires transitional grays to prevent pure hues from "vibrating" or clashing.

Split Complementary

A color harmony that uses three hues where one complement is split to adjacent colors, reducing the overall intensity.

Square (Tetradic)

A color harmony using four colors at 90 degrees to each other (double complement), offering rich color variety.

Compound

A complex color harmony with four or more colors that combines both analogous and complementary relationships.

Polychromatic

color harmony that uses all colors without restriction, often utilized for children's designs due to its playful and vibrant nature.

Hue

The pure color around the wheel (e.g., red, blue) without considering its brightness or intensity.

Saturation (Chroma)

The dimension of color that controls how intensely vivid, muted, or pure colors are in relation to gray (from 0% to 100%).

Brightness (Value)

The dimension of color affecting the amount of light reflected, moving between pure black (shades) and pure white (tints).

The Munsell Color System

The color system developed in 1905 that best separates hue, saturation, and value, historically used by the USDA for soil research.

HEX Color Codes

The six-digit color codes (e.g., #FF5733) commonly used for web design.

LAB Color Mode

The color mode based on human vision and designed to be device-independent, preferred by photographers for color correction.

WCAG 2.1 Level AA

The accessibility standard requiring a minimum contrast ratio of 4.5:1 for normal text.

WCAG 2.1 Level AAA

The accessibility standard requiring an enhanced contrast ratio of 7:1 for normal text.

Protanopia

The specific type of color blindness where red receptors fail.

Deuteranopia

The specific type of color blindness where green receptors fail.

Tritanopia

The specific type of color blindness where blue receptors fail.

Regular, Bold, Italic, and Bold Italic

The four essential styles a font should possess for good typography and legibility.

Logo Design Research

The type of visual design project where research focuses heavily on the company's history, background, manufacturing processes, and partnerships.

Infographic Design Research

The type of visual design project requiring more extensive research because it often involves showing complex processes or external topics beyond the company itself.

Primary Sources

Sources such as company libraries, internal documents, online databases, and client interviews used to gather information.

Mock-Up Sketch (Wireframe)

A rough draft drawn (often via paper, pencil, or digital tablet) while listening to the client's ideas and concerns.

Mood Board

A collection of visual elements like color palettes, typography samples, and imagery styles used to establish the aesthetic direction of a project.

Budget and Timeline

The business considerations discussed before creating concepts, which include research time, design hours, software costs, and revision phases.

Approval Process

The structured checkpoints (e.g., initial concept, mock-up, final design) established to determine who the final decision-maker is and to lessen confusion.