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Categorical
Qualitative; Variables take categories as their values that are true or represent different groups.
Numerical
quantitative; variables have value that represent a counted or measured quantity.
Discrete numerical
Variables arise from a counting process
Continuous numerical
Variables arise from a measuring process
Nominal Scale
Classifies data into distinct categories in which no ranking is implied
Ordinal scale
Classifies data into distinct categories in which ranking is implied
Interval scale
an ordered scale in which difference between measurements is a meaning quantity but the measurements do not have a true zero point.
Ratio scale
Is an ordered scale in which the difference between the measurements is a meaningful quantity and the measurements have a true zero point
Population
Contains all of the items or individuals of interest that you seek to study
Sample
Contain only a portion of a population of interest
Population parameter
Summarizes the value of a specific variable for a population
Sample statistic
Summarizes the value of a specific variable for sample data
Primary source
When a data collector is the one using the data for analysis such as surveys, interviews, or original research.
Secondary Sources
The person performing data analysis is not the data collector
Coverage error or selection bias
Exists if some groups are excluded from the frame and have no chance of being selected
Nonresponse error or bias
People who do not respond may be different from those who do respond
Sampling error
Variation from sample to sample will always exist
Measurement error
Due to weaknesses in quesiton design and/or respondent error