TIDE Advert Audience

These flashcards cover key concepts regarding the audience analysis of the TIDE advert, focusing on its messaging, target demographic, and societal context.

Who is the primary target audience for the TIDE advert?

Predominantly female consumers aged 18 to 40, likely housewives.

What demographic does the TIDE advert primarily appeal to?

Predominantly white women from post-war allied countries, particularly Americans.

How does the advert target women?

By featuring beautiful women aged 18 to 40, reflecting the aspiration of being perfect housewives.

What language technique is frequently used in the TIDE advert to engage the audience?

Direct address using the word 'you' multiple times.

What historical figure's imagery is subtly referenced in the TIDE advert?

Rosie the Riveter.

How does the woman's hairstyle in the TIDE advert reflect its target audience?

It mirrors the fashionable styles of the 1950s, similar to film stars of that era.

What does the presence of men's and children's clothing on the washing line suggest about the target demographic?

It indicates that the audience is likely married women with families.

Why is the washing machine prominently featured in the TIDE advert?

To appeal to the 1950s consumerism and technological advancements resonating with housewives.

What does the 'Guaranteed by Good Housekeeping' stamp convey in the advert?

It serves as an endorsement that adds credibility and quality assurance for the target audience.

How does the use of words like 'miracle' and 'trust' influence audience perception of TIDE?

It builds a preferred reading that positions TIDE as a superior product.

How might modern audiences interpret the TIDE advert differently from 1950s audiences?

Modern audiences may view it as sexist and outdated, while 1950s audiences may find it aspirational.

What is Gerbner's cultivation theory in relation to the TIDE advert?

It suggests that repeated exposure to similar adverts can shape audience perceptions over time.

What is the Uses and Gratifications theory in the context of the TIDE advert?

It explores how audiences interact with media products for entertainment, information, or aspiration.

How did the lack of television and internet in the 1950s affect how audiences viewed adverts like TIDE?

Adverts were a primary source of product information, making them more engaging and informative.

In what ways could the TIDE advert be seen as escapist for its audience?

It offered a dream of a better life and aspirations tied to consumer products.

What was the USP of Tide?

It consisted of new technologies

Why does Tide use superlatives like ‘whitest and cleanest’ and hyperboles such as ‘Tides got what women want’?

Because it persuades the target audience to buy the product

What is the Preferred audience for Tide?

Housewives that are encouraged to buy the product

Who are the Negotiated and Oppositional readers?

Women with feminist ideas and morals.

How does Tide link to The Stuart Hall Theory?

Encourages ‘Preferred Reading’ that Tide is a great product