3I Customer Needs & Expectations & 3J Competitors Behaviour

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5 Terms

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Customer Needs

Essential requirements customers seek when buying a product or service

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Expectations

The benefits customers look for when buying a product or service

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Benefits of Customer Needs & Expectations

Customer satisfaction, Improve Retention, Boost Sales

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Competitors Behaviour

Offer similar products or services in the same industry

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How should businesses handle competitors

Businesses should study competitors to gain an advantages, make informed decisions and stand out