Module 2 - Rhetoric and the Logic of Persuasion (1)

Rhetoric

The art of effective or persuasive speaking or writing, often considered as the use of ornamental and sophisticated language.

Ethos

An appeal to credibility or character, establishing the speaker's authority and trustworthiness.

Pathos

An appeal to emotion, aiming to evoke feelings in the audience to persuade them.

Logos

An appeal to logic and reason, using factual evidence and logical arguments to persuade.

Sophists

Ancient Greek teachers of rhetoric who were known for using persuasive techniques to teach effectiveness in public speaking.

Aristotle's Definition of Rhetoric

The faculty of observing in any given case the available means of persuasion.

Political Rhetoric

The strategies and persuasive language used by political figures to shape public opinion and achieve political objectives.

Digital Rhetoric

The adaptation of traditional rhetorical strategies to digital spaces, influenced by technology and online communication.

Persuasion

The act of convincing someone to believe or do something through reasoning or emotional appeal.

Rhetorical Audience

A specific group of people who are capable of being transformed by a rhetorical message.

Competing Views about Rhetoric

One view sees rhetoric as a noble art of ethical communication, while the other treats it as superficial style and ornamentation.

Enthymeme

A rhetorical syllogism where one premise is omitted, relying on the audience to fill in the gap.

Historical Roots of Rhetoric

Rhetoric has ancient origins, notably in Greek culture, and has evolved through significant historical figures like Aristotle and Cicero.

Syllogism

A form of reasoning in which a conclusion is drawn from two premises, illustrating logical relationships between statements.

Examples of Logos Usage

Using factual evidence or examples to logically support a point or argument in persuasion.

Rhetorical Means vs Non-Rhetorical Means

Rhetorical means are those employed by a speaker to persuade, while non-rhetorical means include external factors, like evidence and witnesses.