Content Management Systems & Social Media Marketing

Vocabulary flashcards covering definitions, key CMS features, popular CMS examples, and primary social-media platforms used in marketing.

Content Management System (CMS)

Software that lets users create, edit, manage, and publish digital content without needing programming or web-development skills.

User Management

A CMS feature that assigns roles (administrator, editor, author, etc.) with specific permissions to control access within the system.

WYSIWYG Editor

"What You See Is What You Get" interface that allows users to format text and insert media while previewing exactly how the published content will appear.

Extensions / Plugins

Add-on modules installed in a CMS to provide extra functions such as e-commerce, SEO tools, and contact forms.

SEO Tools (within CMS)

Built-in utilities for search-engine optimization, including meta tags, keyword analysis, and SEO-friendly URLs.

Analytics Integration

Capability of a CMS to connect with analytics services to track website traffic and user behavior.

Categories and Tags

Content-organization features that group and label posts for easier navigation and management.

Menu Management

Tool in a CMS that creates and edits website navigation menus.

Templates and Themes

Pre-designed site layouts that can be customized to match a brand’s look and feel.

Media Management

CMS tools for uploading, organizing, and editing images, videos, and other media files.

Scheduling (Publishing)

Option that allows content to be automatically published on a specified future date and time.

Version Control

CMS feature that tracks changes to content and enables users to revert to earlier versions.

WordPress

The most widely used CMS, valued for its flexibility, large library of themes and plugins, and strong community support.

Joomla

CMS known for advanced user-management options and extensive extensibility through modules and components.

Wix

User-friendly website builder offering drag-and-drop design and many free templates.

Drupal

Highly flexible and scalable CMS often chosen for complex, large-scale websites.

Squarespace

CMS that provides elegant templates, ease of use, and strong aesthetic appeal.

Social Media Marketing

Use of social platforms to connect with audiences, build brand awareness, foster loyalty, and drive sales through engaging content and ads.

Instagram (Marketing Use)

Platform where businesses share photos and videos, engage with followers, partner with influencers, and run visually focused ad campaigns.

TikTok (Marketing Use)

Short-video platform used to create viral content, collaborate with influencers, and advertise to a younger demographic.

Twitter (Marketing Use)

Micro-blogging network for real-time updates, promotions, customer service, and public engagement through tweets and replies.

LinkedIn (Marketing Use)

Professional network used for thought leadership, industry insights, talent recruitment, and B2B advertising.

Facebook (Marketing Use)

Social platform where businesses manage pages, share varied content, interact with customers, and run targeted advertisements.

YouTube (Marketing Use)

Video-sharing site for product demos, tutorials, testimonials, and brand storytelling through long- or short-form videos.