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Consumer
one who makes an active choice in the purchase of a Good or Service in a world of scarcity.
Producer
one who engages in the business of manufacturing or supplying Goods & Services to the consumer in order to satisfy unlimited needs & wants.
Product Market
any market in which Goods and Services are exchanged.
Good
any tangible (can touch it) element of the product market.
Service
intangible (can't touch it) element of the product market.
Resource
anything used to produce a Good or Service.
Scarcity
condition in which our wants are greater than available resources.
Choice
decision to purchase a particular good or service in a world of scarcity.
Opportunity Cost
value of the best alternative foregone when an item/activity is chosen.
Four Factors of Production
Land, Labor, Capital, and Entrepreneurial Ability.
Land
physical land/all other natural resources (water, trees, dirt(minerals), oil).
Labor
physical and mental efforts used to produce goods and services.
Capital
machinery, technology and human skill used in production.
Entrepreneurial Ability
managerial and organizational skills used in production combined with the willingness to take risks.
Rent
payment resource owners receive for the use of land, etc.
Wages
payment resource owners receive for their labor.
Interest
payment resource owners receive for the use of their capital.
Profit
return resource owners receive for their entrepreneurial ability.
Profit Formula
Profit is the Total Revenue (TR) from sales, minus the total cost (TC) of resources employed by the entrepreneur.
Total Revenue Formula
TR= P x Q.