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Anthropology
Seeks culture-level explanations for human behavior by exploring a specific culture in depth, utilizing primarily observational research
Biological/Physiological Psychology
Examines the influence of genes, hormones, brain functioning and structure, and other elements of the nervous system, on all kinds of human behavior
Causal Relationship
Relationship that exists when a change in one variable can be shown to produce a change in another one
Classical Conditioning
Form of learning in which a previously neutral stimulus becomes a conditioned stimulus after being paired with an unconditioned stimulus
Clinical Psychology
Examines the nature, causes, and consequences of mental disorders and dysfunction of individuals who deviate from the norm and seeks ways to treat them
Cognitive Psychology
Seeks to explain mental processes such as memory, problem solving, decision-making, language, and the nature of consciousness
Collectivistic Culture
Type of society in which people’s self-concepts tend to be intimately tied to and defined by their group memberships, people subordinate personal preferences and goals to the group’s, and where individual choice is not highly valued
Control Group
Group of participants that did not receive the treatment and serves as a comparison to assess the effects of the treatment
Confound
In an experiment, a factor that changes along with the independent variable and can prevent a clear assessment of the effects of the IV on the DV
Correlation
Two variables are correlated when a change in one variable is associated with a change in the other variable
Culture
System of enduring meanings, perceptions, attitudes, beliefs, and practices shared by a large group of people
Dependent Variable
Measured variable that is expected to be affected by manipulation of the independent variable
Experiment
Study in which one or more variables are systematically varied in order to examine the effects on one or more other variables
Hindsight Bias
Incorrect belief that, after a person has already learned the outcome of a particular event, they would have accurately predicted the outcome before it occurred
Hypothesis
Prediction about the nature of social phenomena, oftentimes in the form of a proposition about how two factors are related to one another
Independent Variable
Manipulated variable that is expected to change the dependent variable
Individualistic Culture
Type of society in which people’s self-concepts tend to be stable, not ted to particular groups, and people place their personal preferences and goals above those of the group and value individual choice
Instrumental Conditioning
Form of learning in which reinforcement is given or punishment is administered in order to increase or decrease a specific behavior
Lay Theory
Explanation for social behavior that is possessed by an ordinary (lay) person without advanced training in psychology and without using scientific methods
Natural Selection
Genes that tend to increase the chances of survival of their carrier are more likely to be passed on to a new generation
Personality Psychology
Investigates the development and nature of personality traits over the lifespan
Random Assignment
Each participant in a study has an equal chance of being assigned to any condition
Social Cognition
Mental processes involved in perceiving, attending to, remembering, thinking about, and making sense of oneself and others
Social Learning
Learning by observing or hearing that someone else was reinforced or punished for engaging in a particular behavior
Social Psychology
Scientific study of the social experiences and behaviors of individuals
Sociology
Examines group-level phenomena— such as societal trends, cultural norms, the effects of race or social class, and so forth
Theory
Set of interrelated statements that explain and predict patterns of observable events
Treatment Group
Group of participants assigned to receive the treatment
Authority Principle
Increased likelihood that people will do what is requested or suggested by a perceived authority
Bait-and-Switch
Social influence tactic in which a person psychologically commits to a product and then, suddenly, the product is replaced with a related product that is more expensive
Chameleon Effect
When people mimic the movements of others without conscious awareness of doing so
Commitment/Consistency Principle
Increased likelihood that people will enact a behavior that is consistent with their own past behavior and allows them to follow through on prior commitments
Compliance
Behavioral response to a request
Confederate
Person who pretends to be a participants but is really working with the experimenter
Conformity
Change in one’s responses in order to fit in
Deadline Technique
Setting a specific end date for an opportunity, such as a sale or service, in order to increase its desirability
Descriptive Norm
What most people are or are not doing in a particular context
Door-in-the-Face Technique
Sequential procedure of (a) making a relatively large request, (b) waiting until the request has been refused, and © subsequently scaling back to a smaller request
Focus Theory of Normative Conduct
Idea that social norms can be divided into those that are descriptive and those that are injunctive and that whichever norm people focus their attention on is likely to be more influential
Foot-in-the-Door Technique (FITD)
Sequential procedure in which (a) a small request is made and, following compliance, (b) a larger request is made
Informational Influence
Adoption of other’s behaviors, attitudes, and/or beliefs because those individuals are perceived as sources of valid information about objective reality
Injunctive Norms
What people should or shouldn’t do in a specific situation
Labeling Technique
Bestowing a positive label on a person in order to gain compliance to a request
Liking/Friendship Principle
People are more likely to adhere to a request from a positively evaluated other, such as a friend or an admired person
Limited-Quantity Technique
Restricting the quantity of a product, service, or opportunity in order to increase its desirability
Low-Ball Tactic
Enticing consumers to agree to purchase something and then subsequently inform them that the price is higher than initially promised
Normative Influence
Alteration of one’s behaviors, attitudes, or beliefs in order to be accepted by another person or group
Obedience
Behavioral response to a request from an authority
Persuasion
Change in attitudes or beliefs
Reactance
Unpleasant arousal that triggers behavior intended to protect or reinstate freedoms that are restricted or threatened
Reciprocity Principle
Increased likelihood that an individual will comply with a request from a person or an entity who has previously done a favor to that individual
Scarcity Principle
People are more likely to value options and items when they are difficult to obtain or otherwise limited in their availability
Social Influence
Internal or external change in a person caused by real or imagined pressure from others
Social Norm
A rule and/or standard that is typically unwritten and guides social behavior
Social Validation (or Social Proof) Principle
Increased likelihood that a person will enact a particular behavior to the extent that others are thought to be engaging in that same behavior
That’s-Not-All Technique
Adding new incentives to a deal before the consumer has been given the opportunity to either accept or decline the deal and without increasing the price
Actor/Observer Effect
When the attributions for a person’s behavior vary according to whether one is the actor (doing the behavior) or an observer (of the behavior)
Attribution
Judgment about the cause of behavior
Blended Emotions
Wherein an expression reflects more than one emotion
Correspondence Bias
Tendency to assume that outward behavior corresponds to inward attitudes and to ignore situational influences
Decoding
Interpretation of facial expressions and other nonverbal behavior
Display Rules
Rules indicating which facial expressions are appropriate in a given context
Fundamental Attribution Error
Attributing behavior to dispositional factors while ignoring situational ones
Gambler’s Fallacy
Believing that the odds of a coin coming up heads are greater after having just come up tails rather than heads in the last flip
Hot Hand Illusion
Incorrectly thinking that identical random outcomes are “streaks”
Illusion of Control
False belief that one can control or influence random or chance events
Illusory Correlation
Overestimation of the extent to which two variables are correlated
Implicit Personality Theory
Lay or unscientific theory about the kinds of person characteristics that are typically found together
Meta-analysis
Combines multiple studies, usually by different researchers, into one analysis that allows the researcher to draw conclusions about the set of studies as a whole
Nonverbal Behavior
Perceptible social behavior that is extra linguistic and not primarily intended to manipulate the physical world
Self-Fulfilling Prophecy
When an initially inaccurate expectation leads to behaviors that cause that expectation to come true
Acquiescence Bias
Tendency to agree with or say “yes” to questions
Actual Self
Who one is
Better-Than-Average Effect
Judging that one is above average on most desirable characteristics
Bias Blind Spot
Believing that one is immune to cognitive biases that affect others
Context Effects
Variations in responding because of survey features encountered prior to answering a question
Counterfactual Thinking
Imagining what could have happened (but did not)
Downward Social Comparison
Contrasting one’s own performance, ability, or situation with individuals who did less well, have weaker abilities, or are in worse situations
Extremity Bias
Tendency to provide answers that are at the extremes of the response options
Extrinsic Motivation
Desire to perform a behavior as a result of external rewards or pressures
Facial Feedback Hypothesis
Idea that people infer their feelings from their facial expressions
False Consensus Effect
Believing that one’s opinions or behaviors are more common than they actually are
False Uniqueness Effect
Holding incorrect beliefs about how different one is from others
Ideal Self
Image of a hypothetical self that possesses the qualities and features that a person wishes she or he had
Illusion of Transparency
Incorrect belief that others can “read” our emotions or detect our lies merely by looking at our facial expressions
Impression Management
Efforts to project the image of the self that a person wants others to have
Ingratiation
Attempts to get particular persons to like us
Interpersonal Self
Way we present ourselves to other people
Intrinsic Motivation
View of religion as an end in itself
Introspection
Looking internally at the self to examine who one is, how one feels, and so forth
Ironic Process of Mental Control
Trying to control one’s thoughts or behavior in a way that produces the very thoughts or behavior that one is trying to avoid
Ought Self
Image of a hypothetical self who a person believes important others think he or she should be
Overjustification Effect
When one’s intrinsic motivation— such as enjoyment experienced by simply enacting behavior— is weakened by the presence of extrinsic motivation
Response Effects
Unintended variations in question responses that stem from procedural aspects or features of the survey instrument, such as the wording of a question or the order of the questions
Schemas
Cognitive structures that organize knowledge about particular objects of thought, such as concepts, experiences, or roles
Self
Psychological apparatus that gives a person the capability to consciously think about him or herself
Self-Concept
Set of beliefs a person has about the characteristics they possess
Self-Discrepancy Theory
Idea that each person has an actual, ideal, and ought self
Self-Esteem
Overall positive or negative evaluation of oneself
Self-Evaluation Maintenance Model (SEM)
Postulates that a person typically only makes social comparisons when this will improve their self-evaluation