\-Acquisition of info, skills or behaviour through watching the performance of others.
1) Attention - learner **pays attention** in order to observe modelled behaviour.
2) Retention - learner **mentally represents** and retains what has been observed.
3) Reproduction - depending on **physical capabilities**, learner converts mental representation into action.
4) Motivation/reinforcement - learner must be **motivated** to reproduce. Reinforcement **influences** motivation to perform the observed behaviour.