Heuristics

Social Psychology

Social Perception

Is the study of how we form first impressions and how we draw inferences about them.

Heuristic

Is a mental shortcut or a rule thumb strategy for solving problems.

Representativeness Heuristic

Refers to making a judgement of a persons based off this rule “ the more alike a person to a certain group, the more likely they belong to that group”.

Availability Heuristic

Refers to making judgements based off how easily information comes to mind.

Status Quo Heuristic

Is a mental phenomenon where individuals rather things stay the same then change.

Attribution Theory

Is the study of we infer the course of our and other people’s behaviour.

Non-verbal Communication

is how people communicate intentionally and unintentionally without using words.

Fundamental Attribution Theory

Tendency to overestimate the influence of personal traits and underestimate the effects of the situation.