FBLA(RCE) - Hospitality & Event Management

What is Marketing?

Meeting customer needs through product, price, place, promotion.

What are the 7 Functions of Marketing?

Selling, Marketing Info, Financing, Pricing, Promotion, Product/Service Management, Distribution.

What is Service Marketing?

Marketing of intangible services (hotels, restaurants).

What is the impact of Travel & Tourism?

Boosts economy, jobs, tax revenue.

How are Advertising & PR utilized?

Use campaigns, publicity, social media, demographics, market segmentation.

What constitutes the Product/Service Mix in hospitality?

Lodging, F&B, events, amenities.

What is the role of Conference/Convention Centers?

Drive city/regional tourism & economy.

What are current trends among Leisure Travelers?

Eco-tourism, experience-driven, tech-savvy.

What are different Hotel Types?

Full-service vs. limited-service, motels, boutique, resort.

What are Amenities?

Pools, gyms, business centers
g—match target markets.

Why is Customer Feedback important?

Key for improvements & loyalty.

What are key components of Accounting & Finance in hospitality?

Room rates, RevPAR, budgets, financial statements.

How is Purchasing & Financing managed?

Vendors, sources, loans.

What is Occupancy & Yield Management?

Optimize revenue per available room.

What are the Management Functions?

Plan

→ Organize

→ Implement

→ Control.

What is Strategic Planning in relation to staff?

Staff quality impacts event success.

How do In-room & property-wide amenities contribute to guest satisfaction?

Contribute to Guest satisfaction.

What is involved in Marketing Mix Maintenance?

Product, Price, Place, Promotion.

Why is Effective Communication important?

Customer service & loyalty.

What are common Rating Systems?

Stars, diamond ratings, reviews.

What is involved in Consumer Analysis?

Motivation, behavior, needs, wants.

What is the difference between Front-of-house vs. Back-of-house operations?

Operations within a hospitality business.

What are key aspects of Recruitment & Retention?

Job descriptions, orientation, training, evaluations.

What is included in Compensation & Benefits?

Salaries, perks, incentives.

What are considerations for Scheduling & OSHA Compliance?

Maximize productivity & safety.

What are important aspects of Career Growth & Ethics?

Equal opportunity, affirmative action.

What are key Legal Issues in hospitality?

Liability Insurance & ADA Compliance.

Why are Financial Statements important?

Interpret data for planning & cash flow.

What are different Pricing strategies?

Rack, Business, Leisure Rates.

What are Contracts & Consumer Protection?

Legal/ethical standards.

How is Safety & Risk managed?

Implement controls & minimize loss.

What is the Technology Impact on hospitality?

Reservations, customer records, guest experience.

What are Current Hospitality Trends?

Business travel tech, leisure travel preferences.

How are Customer Databases used?

Collect, analyze, maintain.

What is Global Tourism?

Cultural awareness, travel considerations.

What are Ethical considerations in hospitality?

International transactions, product/service management.

What are important Environmental Practices?

Energy, water, pollution reduction.

What is the Economic Impact of hospitality?

Taxation, tourism revenue, business cycles.

What are common Sales Strategies in hotels?

Rooms, F&B, attractions.

What is the impact of Internet & Group Sales?

Impact on hotel sales.

How are Promotions used for sales?

Repeat business & loyalty programs.

What are Sales Contracts?

Elements & servicing meetings.

What are the steps in Strategic Planning for events?

Mission

→ Goals

→ Stakeholders

→ Budget

→ Marketing

→ Execution

→ Evaluation.

What is important in Project Management for events?

Gantt charts, resources, theme, branding, tasks, communication, feedback.

What is involved in Event Management?

Delegation, timelines, risk management, contracts, sequence of activities.

What are Financial Resources for events?

Sponsorships, donations, registration revenue, cash handling.

What are major Budget Categories for events?

Fixed/variable costs, contingency, profit.

What are common Revenue Sources for events?

Grants, sponsorships, registration, exhibitors.

How is a Budget Adjusted?

Reallocate funds for unexpected expenses.

What is involved in Selection & Recruitment for events?

Job descriptions, interviews, reference checks, retention.

What is essential for Training & Volunteer Management?

Orientation, ongoing training, motivation, retention, evaluation.

Who are Stakeholders in events?

Internal vs. external, prioritize by power/influence/interest.

What are Ethical considerations in events?

Customer rights, codes of conduct.

What are the steps in Program Design for events?

Mission

→ Goals

→ Objectives

→ Components

→ Agenda

→ Contingency.

How are Locations & Durations determined for event agenda items?

Assign agenda items, match outcomes to objectives.

What is the role of Speakers & Performers?

Match speaker/performer to audience.

What are key aspects of Contracts & Logistics for speakers/performers?

Fees, travel, tech, rehearsals, expectations.

What are Requirements for Food & Beverage Sales?

Dietary needs, service style, catering, provider selection.

What are important Rules for Food & Beverage Sales?

Alcohol regulations, liability, security, room setup.

What are Requirements for Meeting Design & Layout?

Staging, technical equipment, décor, signage.

What is involved in Set-up & Technical Production?

Installation, operation, troubleshooting.

How are Credentials & Access managed for attendees?

Badges, wristbands, QR codes.

What is Crowd Management?

Traffic flow, barriers, ushers, emergency evacuation.

What is Event Protocol?

Titles, invitations, seating, VIP management.

What are the steps in Event Site Selection & Management?

Specifications

→ Inspect

→ Layout

→ Logistics

→ Set Up

→ Monitor

→ Take Down.

What are the steps for Marketing an Event?

Situational Analysis

→ Target Market

→ Branding

→ Channels

→ Integrated Plan

→ Materials

→ Advertising

→ PR

→ Sales

→ Media Relations.

What are key aspects of Communication?

Verbal, written, tools, presentations, meetings.

What constitutes Professionalism in hospitality?

Ethics, leadership, image, diversity, time/stress management, problem-solving, professional development.