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Limit of gender bias
assumptions about differences remain unchallenged in many theories
Eg Darwins theory of sexual selection has been used to suggest women are choosy and males have to compete to be chosen
Problem as it’s a Victorian idea that women are coy and males are aggresive. When in reality females can be equally aggressive anc competitive when they need
Eg DNA evidence support idea its good adaptive strategy for females to mate with more than one male. Hence females would actually be in competition with other males
Thus psychologists must challenge research that’s gender biased to make sure its relevant to women in modern society
Alpha bias limit
Consequences in research - can have implications for way women are viewed and treated in society
Cuz research which exaggerates gender diff lead to misleading assumptions being made about female behaviour, which fail to challenge negative stereotypes
For eg many feminist psychologists have objected to diagnostic categorisation of pre menstrual syndrome on the grounds its a social construct which medicalises female emotions
Differed to way male emotions eg anger are portrayed as a rational response to threats and pressures rather than viewed as psych instability
Problem as gener diff can be used as scientific justification to deny women opportunities within society
Thus alpha bias lead to sexism
Beta bias limit
led to positive consequence for women - minimising gender diff in society has allowed women greater access to educational and occupational oppurnities
However Hare and Marecek argue fight to achieve equality for women in society has drawn attention away from unique needs women have
Problem as in any society where one group holds power, actions which are which are intended to benefit everyone equally, can still end up benefitting the more powerful group
Thus we need to ensure psychological research is sensitive to the needs of women
Strength of cultural bias