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personal attributions
People's explanations for why events or actions occur that refer to people's internal characteristics, such as abilities, traits, moods, or efforts.
situational atribution
People's explanations for why events or actions occur that refer to external events, such as the weather, luck, accidents, or other people's actions.
fundamental attribution error
In explaining other people's behavior, the tendency to overemphasize personality traits and underestimate situational factors.
actor/observer bias
When interpreting our own behavior, we tend to focus on situations. When interpreting other people's behavior, we tend to focus on personal attributes.
self-fulfilling prophecy
People's tendency to behave in ways that confirm their own expectations or other people's expectations.
prejudice
Negative feelings, opinions, and beliefs associated with a stereotype.
discrimination
The inappropriate and unjustified treatment of people based on the groups they belong to.
Ingroup/Outgroup Bias
People tend to identify strongly with the groups they are a part of.
modern racism
Subtle forms of prejudice that coexist with the rejection of racist beliefs.
Stereotypes
for fast, easy processing of social information.
attitudes
People's evaluations of objects, of events, or of ideas.
attitude accessibility
Ease of retrieving an attitude from memory.
explicit attitude
An attitude that a person is consciously aware of and can report.
implicit attitude
An attitude that influences a person's feelings and behavior at an unconscious level.
cognitive dissonance
An uncomfortable mental state due to a contradiction between two attitudes or between an attitude and a behavior.
persuasion
The active and conscious effort to change an attitude through the transmission of a message.
central route
A method of persuasion that uses high elaboration—where people pay attention to the arguments and consider all the information in the message. This method usually results in development of stronger attitudes.
peripheral route
A method of persuasion that uses low elaboration—where people minimally process the message. This method usually results in development of weaker attitudes.
social facilitation
When the mere presence of others enhances performance.
social loafing
The tendency for people to work less hard in a group than when working alone.
deindividuation
A state of reduced individuality, reduced self-awareness, and reduced attention to personal standards; this phenomenon may occur when people are part of a group.
conformity
The altering of your own behaviors and opinions to match those of other people or to match other people's expectations.
social norms
Expected standards of conduct, which influence behavior.
compliance
The tendency to agree to do things requested by others.
Foot in the door
If you agree to a small request, you are more likely to comply with a large request.
Door in the face
If you refuse a large request, you are more likely to comply with a smaller request.
Lowballing
When you agree to buy a product for a certain price, you are likely to comply with a request to pay more for the product.
obedience
Factors that influence people to follow the orders given by an authority.
aggression
Any behavior that involves the intention to harm someone else.
frustration-aggression hypothesis
The more frustrated we feel, the more likely we are to act aggressively.
prosocial
Acting in ways that tend to benefit others.
altruism
The act of providing help when it is needed, with no apparent reward for doing so.
bystander apathy
The failure to offer help to people in need.
passionate love
A type of romantic relationship that includes intense longing and sexual desire.
companionate love
A type of romantic relationship that includes strong commitment to supporting and caring for a partner.