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Chapter 7 of Psych 270
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What is semantic memory
Our permanent memory store of general world knowledge
What is Loftus & Palmer (1974) study
Showed people car accidents and asked:
-How fast were the cars going when they ____ each other?
Follow up question:
-Was there broken glass?
Depending on the word used, the answer changes (smashed: 30% yes, contacted: 10% yes)
What is the collins & quillian model
A network model of semantic memory
What is network
An interrelated set of concepts/body of knowledge
What is node
A point of location in the network representing a single concept
What is pathways
Labeled directional associations between concepts
What is spreading activation
The mental activity of accessing and retrieving information from the network
Takes passive concepts and activates them
Activation then spreads to related nodes
What are propositions
Express a relationship between two concepts (a robin has wings; an apple is a fruit)
How do pathways and propositions work together
Pathways connect two nodes together to form propositions
What are ISA pathways
They express category membership (e.g., a robin is a bird)
What are property pathways
They express properties that concepts possess (e.g., a robin has the property of wings)
What is intersection search
Two concepts can be activated, each with spreading activation to related nodes
What is semantic relatedness
The distance between two nodes in a network is determined by semantic relatedness
Concepts close in meaning/highly related are stored close together in memory
Unrelated concepts are stored far away
What are feature lists
Contain semantic features (simple, one element characteristics) of each concept stored in memory
More parsimonious
What are defining features
Features absolutely essential to the concept
Appear at the top of each feature list
What are characteristic features
Features that are common but not essential to the meaning of a concept
They appear at the bottom of each feature list
What is feature comparison
The major process of information retrieval in the feature list model
To answer, first access each feature list from memory
Second, compare each list for common features (feature overlap)
What are the stages in feature comparison
Comparison is fast and involves a global comparison of how much the features in each list overlap
Comparison is slow, occurring only when the lists have an intermediate amount of overlap
What are the problems with feature comparison
No objective way to define a feature as a defining or characteristic feature
Does not account for fuzzy boundaries
Limited feature lists
What is the sentence verification task
True or false: an x is a y?
E.g., true or false: a robin is a bird?
Response time is measured
What is Collins & Quillian (1969) key prediction
Two concepts that are closer in the network should take less time to verify than two that are farther apart

What is this graph
Collins & Quillian 1996 model
What was Collins & Quillian (1969) results
Good initial results, but the results of other research indicated problems with the idea
What is semantic relatedness
Concepts that are more highly interrelated are retrieved faster
Example: Name the 12 months of the year; now name them in alphabetical order
What are typicality effects
Some members of a category are more typical - more representative - than others
More typical members of a category are judged faster than are less typical ones
E.g., “a robin is a bird” is verified faster than is “a chicken is a bird”
What are the models of a typicality effect
The feature comparison model was built to explain this
Adding semantic relatedness to the network model allows it to explain
What was the incorrect notion from the original network model
That redundant information is not stored in semantic memory
What is schema
A mental framework or body of knowledge about some topic
What is scripts
Semantic knowledge that guides our understanding of ordered events
What is categorization
Combining entities (information, objects, people, events, etc.) into meaningful units, or categories, is critical for semantic memory
Help us quickly make sense of the world
What are the drawbacks of categorization
Stereotypes
What is the classic view of categorization
People create and use categories based on a system of rules
If something satisfies a set of rules, then it is a member of the category
Arranged according to scientific taxonomies
What is necessary features
If not present, not a member of category
What is sufficient features
Nothing more is needed to satisfy category membership
What is graded membership
Categories are loose and fuzzy
Some members of categories are “better” members than others
What are the characteristics of human categories
Graded membership, central tendency, and typicality
What is central tendency
There is some mental core or center to the category where the best members are found
What is typicality
The degree to which items are viewed as typical, central members of a category
What is the protype theory of categorization
Mental average
Compare new entities to established prototypes
What is prototypes
The central or core instance of a category
What are limitations of protype theory of categorization
No information about variability of members
No information about category size
What is exemplar theory
People mentally take into account each experience, instance or example, of the encounters they have had with members of that category
What is explanation-based categorization
Semantic categories are theories of the world we create to explain why things are the way they are
What are the different explanation-based categories
Ad Hoc categories and psychological essentialism
What is ad hoc categories
Categories created as needed, often spontaneously
What is psychological essentialism
Members of a category are treated as if they have the same underlying property or essence
What are the basic principles of semantic priming
The priming process takes time
The activation of primed concepts is smaller the more removed concepts are from the origin
The priming effect is reduced across time
What is prime
Stimulus presented first in the hopes of influencing some later process (processing a sentence related to a concept, processing a concept related to a sentence)
What is target
The stimulus that follows the prime
What is facilitation
Prime decreases processing time needed for the target
What is inhibition
Prime increases processing time needed for the target
What is retrieval induced forgetting
Remembering something causes us to forget something else. We could remember a piece of information that is incorrect but it causes us not to be able to remember what is actually correct
What was the marcel (1980) study
Lexical decision task
Presented primes followed by a “mask” (participants were unaware of the prime)
Prime facilitated lexical decisions even though Ps were unaware of the prime
The conclusion is that priming is an implicit process
What are context effects
Priming effects
What is Simpson (1981)
Ambiguity and priming (target word: duke; “The vampire was disguised as a handsome count”)
What is lexical memory
The mental lexicon or dictionary where word knowledge is stored (distinct from conceptual knowledge)
What is anomia
A deficit in word finding (PDP models (connectionists models) can be “lesioned” to mimic the effects of anomia)