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Conformity
Adjusting one's behavior or thinking to match the group standard.
Unanimity of a Group
The extent to which all members of a group agree
Group Cohesion
The sense of solidarity or loyalty individuals feel toward a group.
Obedience
Following orders or directions from an authority figure, even when it may conflict with personal beliefs.
Dissent
The act of disagreeing or holding opinions that differ from those of the group or authority.
Social Influence Theory
The idea that social influence results from the strength, immediacy, and number of people in a group affecting an individual.
Normative Influence
Influence resulting from a person's desire to gain approval or avoid disapproval from others.
Informational Influence
Influence that occurs when people accept evidence about reality provided by others because they believe others are correct.
Elaboration Likelihood Model
A theory of persuasion that proposes two routes to persuasion.
Central Route to Persuasion
Persuasuion based on the content and quality of the arguments, leading to more lasting attitude change.
Peripheral Route to Perusasion
Persuasion based on superficial cues such as attractiveness, emotions, or status, leading to temporary attitude change.
Halo Effect
A cognitive bias where our overall impression of a person influences how we feel and think about their character.
Foot-in-the-Door Technique
A persuasion strategy involving getting a person to agree to a small request first to increase the chances they'll agree to a larger request later.
Door-in-the-Face Technique
A persuasion strategy involving making a large request that is likely to be refused, then following up with a smaller, more reasonable request.
Group Polarizaiton
The tendency for a group's prevailing attitudes to become stronger and more extreme after group discussions.
Groupthink
A phenomenon where a group prioritizes harmony and consensus over critical thinking, often leading to poor decisions.
Deindividuation
Loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.
Diffusion of Responsibility
The phenomenon where individuals are less likely to take action when responsibility is shared among many people.
Social Loafing
The tendency for individuals to put less effort into a task when they are working in a group compared to when they work alone.
Industrial-Organizational Psychology
The application of psychological concepts and methods to optimizing human behavior in workplaces.
Social Facilitiation
Improved performance on simple tasks when in the presence of others.
False Consensus Effect
The tendency to overestimate the extent to which others share our beliefs and behaviors.
Superordinate Goals
Shared goals that override differences among people and require their cooperation.
Social Traps
Situations in which pursuing self-interest leads to collective harm for everyone involved.
Altruistic Act
A selfless act intended to help others without expecting anything in return.
Social Responsibility Norm
The expectation that people should help others who depend on them, even when it consts them.
Social Reciprocity Norm
The expectation that people will help those who have helped them.
Bystander Effect
The tendency for individuals to be less likely to help a victim when other people are present.