History and Evolution of Advertising

What is advertising?

Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.

What marked the beginning of consumer society?

Industrialization and development, defined by 'what you bought'.

What is the function of branding in advertising?

Identification, reliability, standardization, and memorability of products.

What technique do advertisers use to promote consumption?

Repetition to present consumption as desirable.

What was the response to snake oil and patent medicine in advertising?

The rise of factual advertising and the 'truth-in advertising' movement.

What organization was formed to professionalize advertising?

The American Association of Advertising Agencies.

How did radio influence advertising?

It brought advertising into people's homes and was described as 'rational communication'.

What is the Iconology phase in advertising?

A phase where products were linked to consumer status, health, and authority.

What characterized advertising in the 1950s?

It was seen as monotonous and boring, leading to concerns about subliminal messages.

What was the 'Creative Revolution' in advertising?

A shift towards artistry, authenticity, and individuality in advertising.

What changes occurred in advertising with the rise of digital media?

Unbundling of services, emergence of freelancers, and the rise of mega-agencies.

What is the significance of data in digital advertising?

It allows for real-time monitoring of audience engagement and campaign performance.

What is influencer advertising?

A form of advertising where corporations encourage consumers to promote their products.

How has social media changed advertising?

It blurred the lines between advertising and non-advertising content.

What are banner ads?

A type of online advertisement displayed on web pages.

What is Google search advertising?

A form of advertising that targets users based on their search queries.

What is A/B testing in advertising?

A method to compare two versions of an ad to see which performs better.

What role do advertising trade journals play?

They contribute to the professionalization and dissemination of advertising practices.

What is the impact of 'mega-agencies' in advertising?

They are formed by mergers and dominate the advertising landscape.

What is the importance of emotional appeals in advertising?

They evoke emotional responses to connect with consumers.

What was a common characteristic of ads during the professionalization phase?

They were formulaic, often containing illustrations and explanatory prose.