Marketing mix
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6 Terms
1
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marketing mix
the set of marketing tools an organization uses to achieve marketing goals in the given market
2
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4P
product, price, place, promotion
3
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7P
product, price, place, promotion, people, physical evidence, process
4
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4C
consumer, costs, convenience, communication
5
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people
human factors, both customer and employee
6
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physical evidence (physical factors
temperature, sound, layout
Note 
Flashcards (172)