Postmodernism, The Return of Expression

Flashcards covering the key terms and people discussed in the lecture notes about Postmodernism and the Return of Expression.

Counterculture

The overwhelming rejection, or "countering" of conventional mores and social norms that characterized many young people's beliefs in the 1960s.

Wes Wilson

Created a psychedelic poster in 1966. The lithograph seemingly contradicts its own reason for existing due to illegibility, with flame-like red lettering zigzagging across the page.

Bill Graham

A concert promoter who resorted to using asterisks on psychedelic posters to refer viewers to the bottom margin where concert specifics were rewritten in legible type.

Victor Moscoso

Combined exuberant hand-drawn lettering with sophisticated techniques such as photocollage in his psychedelic poster designs.

Big Five of Psychedelia

Wilson, Moscoso, Alton Kelly, Stanley Mouse, and Richard Griffin who founded the Berkeley-Bonaparte poster art agency in 1967.

Hapshash and the Coloured Coat

The name used by Michael English and Nigel Waymouth when pursuing psychedelic graphics in the United Kingdom.

Jann Wenner

Founded Rolling Stone magazine in 1967, which focused on the music industry as a core part of modern culture.

Annie Leibovitz

A famed artist whose captivating images of musicians during the 1970s for Rolling Stone magazine imbued her subjects with poise and gravitas.

Richard Neville and Martin Sharp

Edited Oz magazine, which featured social and political satire, and promoted anti-establishment values.

Peter Blake

Designed the cover for the Beatles' 1967 album Sergeant Pepper's Lonely Hearts Club Band. Which encompassed the postmodern love of pastiche.

Seymour Chwast and Milton Glaser

Provided much of the artistic direction for the Push Pin Studio, exploring a wide variety of visual artifacts and embracing styles seen as obsolete.

Paula Scher

An art director for CBS records who oversaw album covers such as Boston's inaugural album, and later created posters for Swatch, referencing Herbert Matter.

Hipgnosis

A British firm founded by Aubrey Powell and Storm Thorgerson, produced striking album covers during the 1970s, including Go 2 for the band XTC.

Vernacular Art

Part of visual culture that is commonplace and taken for granted, the sort of everyday graphics that people view many times a day without giving the matter any thought.

Richard Hollis

Influential English graphic designer who explored his own eclectic vision in a manner similar to that of the Push Pin Studio artists, working with the Whitechapel Art Gallery.

Herbert Matter

Swiss designer whose travel poster of 1935 was recreated by Paula Scher in a 1985 magazine advertisement for Swatch.

Herb Lubalin

Designed the Avant Garde Gothic typeface in 1967, which became fabulously popular during the 1970s.

Ed Benguiat

Designed the Souvenir typeface in 1970, which featured soft, fluid shapes and rounded corners.

Robert Venturi

A proponent of architectural postmodernism who demonstrated the virtues of mixing historical styles and using commonplace architectural works in his practice.

Wolfgang Weingart

An inspirational teacher who rejected the International Style in Basel, Switzerland, during the early 1970s.

Dan Friedman

Studied with Weingart and rejected the absolutism of "legibility" as the core criterion for judging graphic design.

April Greiman

Experimented with "hybrid imagery," synthesizing digital technology with traditional hand-drawn practices.

Katherine McCoy

Co-chair of the graphic design program at Cranbrook, espoused the idea that reading of text and viewing of image should not be conceived of as discrete practices, and invited her students to explore new trends.

Richard Eckersley

Experimented with different ideas in the staid format of new life to books, mainly typographic including a mixture of type sizes, the insertion of startling breaks within sentences.

Gert Dumbar

Work featured dramatic three-dimensional elements, at times also including imaginary world through which the viewer's eye can roam as if it is real space

Neville Brody

Helped Postmodern Design become visible to the public, and sparked a whole generation of graphic artists to reject the conventions of traditional typography and the International Style.

Tibor Kalman

Well known and founded the New York firm M&Co., became well known during the 1980s for his witty explorations of the vernacular culture of the United States