Media and Society chapters 1-3

A radio station broadcasting a program is an example of ______.

Mass Communication

The Internet is an example of ______ as well as ______.

interpersonal communication; mass media

_______ is overlooked as a form of mass media

telephones

The sociological perspective encourages us to see and understand the relationship between ______ and the ______.

individuals; broader social context in which they live

structure

The idea of a "traditional" or "normal" family is derived from the sociological concept of ______.

In sociological studies, the concept of social structure refers to ______.

any pattern of social behavior

In sociological studies, agency is known as ______.

intentional and undetermined human actions

The relationship between the media industry and media users is mediated by ______, ______, and other factors in the social world.

content; technology

A journalist having a handheld recording device to better capture an interview is an example of ______ and ______ working together from the model of media and the social world.

technology; industry

A family having access to watching news on television versus getting their news from a newspaper is an example of ______ and ______ from the model of media and the social world.

users; technology

On average, Americans watch 7 hr of television in a day.

True

The Sociological Perspective is a concept in which we as individuals make our own decisions based upon the environments and influences we encounter.

True

An individual having a face-to-face conversation will elicit less information compared to when an individual consumes media.

False

Communication was a face-to-face ritual until people started creating one of a kind communication like cave wall art and stone carvings. In China, ______ happened which allowed communication to become easily reproducible.

invention of paper

Technology industrialization increased very dramatically during ______, bringing forth the telegraph, camera, telephone, phonograph, and many other communication technologies.

the 19th century

One approach to technology's role in society is referred to as technological determinism. This idea suggests that technology ______.

causes change itself

One approach to technology's role in society is referred to as social constructivism. This idea suggests that ______.

technology is made up of objects and people choose how they use it

Technological determinism and social constructivism are ______.

the opposite poles of a continuum

Marshall McLuhan strongly believed that the content of the messages that we are transmitting is less influencing than ______.

the medium itself and the experience from using it

McLuhan felt that it was essentially impossible for us as media consumers to be aware of ______.

how technology influences us

In contrast to McLuhan's views on technology, ______ argued that television was the reason that there was a decline in the seriousness of public life by encouraging particular ways of thinking and speaking--undermining democracy.

Neil Postman

Postman's analysis of serious content in the media throughout changes in mediums came to show correlation between the use of the telegraph and the photograph that ______.

a decline in serious and relevant content was being consumed

There was conflict when radio broadcasting became more popular because ______.

there was limited space on the airwaves

Network television began being broadcasted in the United States at the beginning of the 1900s.

False

Scholars either extremely believe in the technological determinism approach or the social constructivism approach and very rarely fall somewhere in the middle of the two ideas.

False

According to social constructivists, humans create technology but it has a life of its own and we have no power to alter how it is used.

False

AT&T was allowed to be a monopoly for many years.

True

Postman's research lead him to connect an increase in serious substance being consumed with the invention of the telegraph and the photograph.

False

McLuhan's outlook on the effect of new technologies in media on our senses was a negative one.

False

Soap operas were named after the soap manufacturers that sponsored them.

True

The technologies redefined during the 20th century transformed communication worldwide.

True

Modern media companies do not provide ______.

the products that we consume media through

If an individual wanted to invest into the "pipes" of the media companies, they would put their money into ______.

Verizon

The films that we watch on Netflix are ______ from media companies.

products

Facebook and Google display content that ______.

is created by their users

A telephone line providing DSL Internet access is an example of a ______ from a modern media company.

Pipe

The media companies that we are familiar with are ______.

mostly owned by a few very large companies

Netflix, Hulu, and Amazon are all ______ which have dramatically changed the way users view television.

streaming services

Steve owns a book publishing company and he has recently purchased a paper mill. This is an example of his company ______.

integrating vertically

When a media company purchases other similar media companies, said company is ______.

integrating horizontally

Disney owning Lucas Films, 20th Century Fox, Marvel, Pixar, and ESPN is an example of ______.

horizontal integration

Roughly 45% of adults in the United States get their news from ______.

Facebook

Content such as sensational headlines and top-10 lists are considered ______, which result from media producers creating content that attracts the attention of social media users.

clickbait

Network news programs, still expected to make a profit in despite having most of their advertisers move to the Internet and the fierce competition from cable news channels, have started ______ to attract consumers.

incorporating entertainment, human interest, and celebrities

Silvio Berlusconi, elected prime minister of Italy 3 times, achieved his position by ______.

owning television and radio outlets and utilizing his position to change the media in his favor

From the few amount of shows that make it onto a television network, only a handful of them get renewed and get to continue. The reason for this is ______.

that not many of the shows that get scheduled gather enough audience for the company to make enough money through advertisement to generate a profit

When networks have hit television series, they often will ______.

create copies and spin-offs

In the current media economy, the different pipes and platforms through which people access content is just as important as the content they are consuming.

True

While we as consumers seemingly have access to endless media outlets, the companies that run these outlets are often consolidating companies to ensure profit.

True

Google and Facebook do not have significant impact on the advertisement industry.

False

Original series created by streaming services have an advantage to being renewed for another season because they cannot monitor viewers since the audience does not all watch at the same time.

False