e-commerce finals

e-commerce .

is the activity where consumers get information and purchase products using the

Internet. The scientific approach to shopping online is associated with a particular customer's

behavior and their decision/intention to buy online.

classification of e-commerce xxx xxx

1. b2c

2. b2b

3. c2b

4. c2c

5. g2b

6. b2g

7. c2g

B2C .

Transactions happen between businesses and

consumers.

B2B .

pertains to transactions conducted between 2 businesses.

C2B .

happens when a consumer sells or contributes monetary

value to a business. Many crowdsourcing campaigns fall under this e-commerce.

C2C .

happens when something is bought and sold between two consumers

G2B .

transactions take place when a company pays for

government goods, services, or fees online. Examples could be a business paying for

taxes using the internet.

B2G .

When a government entity uses the Internet to

purchase goods or services from a business, the transaction may fall under B2G

e-commerce.

C2G .

Consumers can also engage in C2G e-commerce.

People paying for traffic tickets or paying for their car registration renewals online may

fall under this category.

advantages of e-commerce .

1. Convenient shop from home

2. Shop anytime

3. Compare goods/price

4. Cheaper goods cost less to sell (fewer staff to involve)

5. Less time spent getting to/travelling to the store

6. Less time browsing through the store

Disadvantages of e-commerce .

1. Can’t handle before purchase

2. Inconvenience of returning goods

3. Goods may be damaged

4. Goods may be lost, and the route

Retailing .

is the set of business activities that adds value to the goods and services sold to

consumers for their personal or family consumption.

Internet Retailing .

is the business on the internet. On one side, providers sell products or

services on an online website, on the other side, consumers buy products or services by

assessing such websites via connected computers

Benefits of using e-tailing .

1. Start with a lesser investment

2. It is more convenient for the consumer

3. Interact with clients

4. Provides the business with different promotional platforms

5. Easier for customers to locate businesses

6. E-tailing is easy to assess the market

7. E-tailing also widens the market/export

new marketing or agile marketing .

tactical marketing approach in which marketing teams

collectively identify a high-value project on which to focus their collective efforts.

Procedure of agile marketing .

1. Setting goals

2. Establishing the Key Performance Indicators

3. Development of Personas

4. Jobs to be done

5. Journey mapping

6. Sprint

Sprints .

quick and short bursts

of activity that enable your team to take a website live in a matter of weeks

Social media .

defined as participatory online media where news, photos, video, and podcasts

are more public, typically accompanied by a voting process to signal items considered popular.

Artificial intelligence .

in marketing is currently gaining importance due to increasing

computing power, lower computing costs, the availability of big data, and the advances of

machine learning algorithms and models.

Mechanical AI .

best for standardization

Thinking AI .

good for personalization

Feeling AI .

Good for rationalization

Marketing .

is based on thinking about business in terms of customer needs and their

satisfaction; it views the entire business process and is concerned with the values of the

exchange

Selling .

concerns itself with the tricks and techniques of getting people to exchange their cash

for a product.

integrated marketing communications (imc) .

is a cross-functional process for planning,

executing, and monitoring brand communications designed to profitably acquire, retain, and

grow customers.

think .

become aware of and learn about a new produc

feel .

develop a positive or negative attitude about it

do .

move to purchasing it

digital media .

is any online type of media, such as websites, paid search for search engines,

natural search for search engines, email, social media, YouTube, blogs, and virtual worlds.

media buy .

is the purchase of advertising from a media company such as a television station,

newspaper, magazine, blog, or website. It also entails the negotiation for price and placement of

ads.

have a sizeable budget .

Is your media budget in line with your goals? This means that

you have to keep in mind that although media buying is relatively cheap, it still requires

some funds.

know where (and who) to target .

You need to know where to target your ads, thus

making sure you hit the right audience for the least amount of money possible.

is the market competitive? .

This is where we bring up the topic of competition.

Unfortunately, certain niches are more competitive.

know which media buying platform to use .

People sometimes fail with media buying

and never get to experience the full benefits of it because they simply do not know which

type of ads go, so it is a must that you take into consideration this particular factor.

some tips to remember with media buying .

1. have a sizeable budget

2. know where (and who) to target

3. is the market competitive

4. know which media buying platform to use

ethics .

is concerned with the values and practices of professionals and experts, as well as the

concerns and values of society. It is also a general endeavor that takes into account the

concerns and values of society as a whole

law .

similar to ethics in the sense that it is an expression of values, but while ethics may be

directed toward individual or group endeavor, laws are normally created for broader purposes,

to address national or sometimes international populations.

[Some issues involve the irresponsible parties who always give threats to both consumer and

business organizations .

1. Webspoofing

2. Cybersquatting

3. Privacy invasion

4. Online privacy

5. Email spamming

patent .

centered upon inventions and the ability to reproduce or manufacture an inventor’s

product.

copyright .

addresses the realm of expression, especially the right to publish or duplicate

expressions of ideas.

trademark .

is concerned with words or images used to identify products in the market

privacy .

is the ability of an individual or group to seclude themselves and thereby

express themselves selectively. The boundaries and content of what is considered

private differ among cultures and individuals, but share common themes.