Marketing and Product Development: Key Concepts and Strategies

which is not true of strategic planning

is primarily inward/company facing

lucky charms offers cereal that turns milk green this targets consumers through

behavioral (usage occasion)

which statement is most likely true about idea generation in the new product development process

idea generation is the process of soliciting ideas from internal and external resources

olivia has recently devloped an interest in snowboarding. she is selecting all her gear. she compares various outwear brands

this is shopping

ariza dress barn markets dresses for women producing two different product lines. one for college students and another for professional women

uses demographic and psychographic.

market segments that can be effectively reached and served are

accessible

which of the following best decribes a company's business portfolio

the colleciton of business and products that make up the compnay

which is an unsough product

life insurance

both product de eopment strategies and diversiification involve

developing a new product

starbucks recently test marekted a new super charged caffiene bever age.after a successful test marketing phase start bucks is ready to launch this new beverage.

commercialization

one reason demographic variables are the most popular basess for segmenting customer groups is because they

are easier to measure than other variable

which of the following provdes a measure of market attractivnes s in the bcg approach

market growth rate

a tech company, jordini makes a variety of products. according to the bcg matrix, which of the following products of jordinin would most likley classify a star?

blue- a home entertainment system that has a strong market share in a market that is likely to expand in the future

----- involves a review of the sales csts and profit projections for a new product ot determine whether they satisfy a company's objectives

business analysis

nikes slogan just do it is the copmany's positiong statement

false

true or false toilet paper is a shopping product

false - convenience

select all that apply, among its characteristcs a good mission statemtn should be

illustrative of distenctive competencies, motivating, realistc, broad

the two dimensions the bcg apporahc uses to evaluate sbus are

market growht rate and relative market share

vanguard financial servies provides countless videos for potential clients to preview. the copmahy is trying to deal with

intangiablity

according to marketers which of the following is a product

all of the above

match table

individual

niche

undifferentiated

differentiated

local

true or false accoridng to the law of shape

round logos are friendly

campbells soup

false

proctor and gamble sells tide and gain

segmented marketing and multibranding

nascar

diversification

appalachian outdoors

everything except multibranding

oreos have been going 100 years

modifying the product in the maturity stage

pets r us got people excited about the concept what is the next stage

marketing strategy

50% off coupon

market penetration

star

high share high growth

dove real beauty

beliefs and values

positioning

this is the stage in which companies focus on creating a message

during the ___ stage of marketing companies could do this ...

control, marketing audit