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Rhetoric
the art of persuasively
rhetorical situation
a circumstance calling for a public response
Rhetorical situation examples
Speeches, advertisements, commercials, propaganda
SOAPSTONE
Method used to evaluate Rhetoric (Speaker, Occasion, Audience, Purpose, Subject, Tone)
Manipulative Rhetoric
Persuade through preying on audiences fears, insecurities and ignorance
Civil Rhetoric
Persuade through sincere, fact based, logical arguments
ethos
credibility
Pathos
Appeal to emotion
logos
an appeal based on logic or reason
Bandwagon Appeal
an argument that suggests one is correct if they go along with the "crowd"
Logical fallacy
An error in reasoning that renders an argument invalid
Hasty Generalization
argument that assumes all are the same, but are too few instances to support such a claim
ad hominem attack
argument that attacks personality instead of considering the issue at hand
argument backed by a stick
resorting to threat in order to have a point accepted
oversimplification
A statement or argument that leaves out relevant considerations about an issue to imply a single cause to a complex issue.
False Alternatives
fail to consider all the relevant possibilities
When 2 choices are presented, but more exist
arguing by occasion
an argument used to promote guilt by association
Anaphora
the repetition of a word or phrase at the beginning of successive clauses
Epistrophe
Repetition of the same word or group of words at the ends of successive clauses
anecdote
A brief narrative that focuses on a particular incident or event.
Allegory
a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one.
logical fallacy
a mistake in reasoning
false alternative
failing to account for other possibilities
oversimplification
description of something in a way that does not include all the facts or details (and that causes misunderstanding)
argument backed by a stick
resorting to threat in order to have a point accepted