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speaker
identity
occasion
when/where
audience
reader/listener
context
circumstances
exigence
compel
purpose
goal (to + RAV + specifics from text)
sensory details
deliberate word choice that awakens the senses creates a mental picture for the reader
example: The gushing brook stole its way down the lush green mountains, dotted with tiny flowers in a riot of colors and trees coming alive with chirping birds. Â
dialogue
direct speech
example:Â As my sister slammed the door, she yelled, âDonât ever come in this room again!â
expanded moment
snapshot in time lengthened with specific details
example: Jared stared at the cards waiting for him on the table. He extended his right hand to meet them, looked peripherally to the right, then to the left. As he took a deep breath, he prayed for some royalty and then slowly peeked, along with the rest of the television viewers, at his two cards.
personification
giving human characteristics to inanimate objects/ideas
example: âTo the fans in Chicago, St. Louis, and Atlanta, I wanna say âthank youâ for your support. Your chanting of âB-r-u-u-u-c-eâ as I entered the game always gave me chills. I wish I could trot out there and get that feeling again, but Father Time has caught up with me. First he took my arm, then he took my hair, then he took the color from my beard. But he cannot take the great friendships and memories I have from being a baseball playerâ (Bruce Sutter).Â
alliteration
series of words that begin with the same consonant sound
example: Suzy sells seashells by the seashore
onomatopoeia
formation or use of words that imitate sounds
examples: buzz, murmur, clank, gurgle, hiss, bang
rhyme
Word that corresponds with another in sound especially end sound
examples:Â
Humpty Dumpty sat on a wall.
Humpty Dumpty had a great fall.
All the kingâs horses and all the kingâs men
Couldnât put Humpty together again.
simile
comparison of 2 unlike items using like or as
example:Â âOnce we stop regarding the Internet as a villain, stop presenting it as the enemy of history and literature and worldly knowledge, then our teenagers have the potential to become the next great voices of Americaâ (Amy Goldwasser).
metaphor
comparison of 2 unlike items NOT using like or as
examples:Â
âA good conscience is a continual Christmasâ (Benjamin Franklin).
âChaos is a friend of mineâ (Bob Dylan).
allusion
reference to a person, event, text that the writer anticipates the reader will understand
example: âPlan ahead: it wasn't raining when Noah built the ark.â (Richard Cushing)
analogy
extended comparison that uses knowledge of one idea as a blueprint to understand another often more challenging concept
example: âI didnât have the vocabulary to say âparagraph,â but I realized that a paragraph was a fence that held words. The words inside a paragraph worked together for a common purpose. They had some specific reason for being inside that same fence. This knowledge delighted me. I began to think of everything in terms of paragraphs. Our reservation was a small paragraph within the United Statesâ (Sherman Alexie).
antonomasia
substituting a descriptive phrase for a proper name
examples: His Airness, The Friendly Confines
irony
words convert meanings that are in tension with or even opposite to their literal meanings

oxymoron
word choice illustrates a paradox or contradiction
examples:Â jumbo shrimp, expressway gridlock, negative economic growth (323)
metonymy
particular object to stand for general concept
examples: the pen is mightier than the sword, Wall Street, the pentagon
hyphenated modifier
series of words connected with hyphens that act as an original modifier
example:Â Right after I texted my friend, Mrs. Smith flashed me her donât-you-dare-do-that-again look and continued her lecture on the Great Depression.
hyperbole
exaggeration
example: âSo first of all, let me assert my firm belief that the only thing we have to fear is fear itselfâ (Franklin Delano Roosevelt).
litote
understatement
example: âWe made a difference. We made the city stronger, we made the city freer, and we left her in good hands. All in all, not bad, not bad at allâ (Ronald Reagan).
rhetorical questions
question left unanswered because the answer isnât obvious or obviously desired
example: âWe shrink from change; yet is there anything that can come into being without it? What does Nature hold dearer, or more proper to herself? Could you have a hot bath unless the firewood underwent some change? Could you be nourished if the food suffered no change? Do you not see, then, that change in yourself is the same order, and no less necessary to Nature?â (Marcus Aurelius)
parallelism
use of components in a sentence that are grammatically the same; or similar in their construction, sound, meaning, or meter
example: âHatred paralyses life; love releases it. Hatred confuses life; love harmonizes it. Hatred darkens life; love illuminates itâ (Martin Luther King, Jr.)
anaphora
repeated word or phrase at the beginning of successive sentences, paragraphs, sections
example: âWe shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrenderâ (Winston Churchill).
epistrophe
repeated word or phrase at the end of successive sentences, paragraphs, sections
example: âShould I be elected President, it would be my intention to ask the ablest men in the country to make whatever sacrifice is required to bring to the Government a ministry of the best talents available, men with a single-minded loyalty to the national interest, men who would regard public office as a public trust. For no government is better than the men who compose it, and I want the best, and we need the best, and we deserve the bestâ (John F. Kennedy).
antithesis
parallel words or sentence structures to highlight contrasts/opposition
example:Â âThose who kill people are called murderers; those who kill animals, sportsmen.â
inverted word order
rearrangement of the typical subject-verb-object sentence structure
examples:Â
âPatience you must have, my young padawanâ (Yoda, Star Wars).    Â
âIn a hole in the ground there lived a hobbitâ (Tolkein, The Hobbit).
intentional fragment
incomplete sentence used for emphasis
example:Â Â
âEvery Friday night on America's high school football fields,it's the same old story. Broken bones. Senseless violence. Clashing egos.
Not the players. The cheerleaders. According to a report by The Physician and Sportsmedicine, cheerleaders lose more time from their activity because of injury--28.8 days per injury--than any other group of athletes at the high school levelâ (Rick Reilly).
jargon
specialized language particular to a group of people

colloquial language
language of daily speech â informal, controversial
examples: âWhatâs the use you learning to do right, when itâs troublesome to do right and it ainât no trouble to do wrong, and the wages is just the same?â (Mark Twain).
connotation
emotional or cultural meaning of a word
examples:Â Â
house (cold) Â versus home (warm)Â Â Â
riot (violent) versus protest (peaceful)
denotation
dictionary definition
example: âI wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. Itâs when you know youâre licked before you begin, but you begin anyway and see it through no matter whatâ (Atticus, To Kill a Mockingbird).
pun
play on words (double-meaning)

punctuation
enhances meaning and style
examples:Â Â
. finality
⌠tentativeness, hesitation
? uncertainty
! jolt, excitement
; + (join related items for a sense of balance, similarity, or contrast-grammatically functions as a period)Â Â
: pointers (pay attention to this / list or illustration)
- add information / interrupt or emphasize ideas
CAPS anger/attention
logos
logic (facts, stats., surveys, polls)
ethos
credibility (education, experience, multiple perspectives)
Values in tension
Security & Freedom
Individual & Community
Tradition & Change
Line of Reasoning
Game plan of text/essay (includes:thesis, claim, evidence, commentary)
Thesis
Overarching claim and MUST be debatable
Claim
Focused argument, defines a section of the larger argument (provides a reason why for the thesis)
Evidence
Facts & stats, personal, or observations that are accurate and relevant
Commentary
An elaboration of a specific point raised, analysis of the presented evidence, or interpretation of some idea presented
Reason
Answers question âwhyâ
Counter argument
Opposing viewpoint
Qualifier
Places limit on the claim
Warrant
Belief, assumption, value that the argument rests on
Backing
Evidence for warrant
Scare tactics
Exaggeration to scare the reader
Either or choices
Giving the reader or someone 2 options to choose from
Slippery slope
An initial action which is followed by exaggerated consequences
Sentimental appeals
Emotional language used rather than pure logic
Bandwagon appeals
Going with the crowd over what you actually believe
Appeals to false authority
Not using a trusted source for evidence
Dogmatism
Personal opinions stated at facts in which canât be changed
Ad hominem
Attacking character over statement
Hasty generalization
Attacking a group of people due to past actions
Faulty causality
a writer wrongly concludes that one event caused another simply because it happened first or at the same time, without sufficient evidence for a real causal link
Begging the question
Assuming that conclusion is true
Equivocation
using words or phrases with multiple meanings in a way that often misleads
Non sequitur
a conclusion or statement that does not logically follow from the previous argument or statement
Straw man
logical fallacy where someone misrepresents, exaggerates, or distorts an opponent's argument to make it easier to attack, then refutes that weaker, fabricated version instead of the actual, stronger argument, creating the illusion of a victory
Faulty analogy
someone argues that because two things are similar in some ways, they must be similar in a crucial, unproven way, ignoring significant differences that make the comparison weak or misleading (like comparing "apples and oranges")