SOCIAL IMPACT THEORY

social impact theory was theorised by who

latane

what is the main idea of SIMT

that we are greatly influenced by the actions of others

in terms of social forces

• the strength of the source is determined by authority, status or age

• the immediacy is determined by proximity or distance between source and target

• the number refers to how many source of target their are and who’s number dominates over the other, the more number the greater the effect

what is the multiplication

the greater strength, immediacy and number the greater the effect

what is the divisional effect

the ability of the speaker is divided among the many members

• so the number of targets to be influences affects the impact of the source

evaluation of SIMT

• reductionist, oversimplifies human interaction, ignoring individual differences,

• some of us are more resistant to Social impact

• it can be applied to protests on how they can greater deliver their effect on their target