Introduction to E-Commerce and Internet Marketing

E-commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet.

Transactions

It encompasses a wide range of transactions, from online retail purchases to electronic business-to-business (B2B) transactions.

Platforms

E-commerce can take place on various platforms, including websites, mobile apps, and social media platforms.

Shopify

Platforms that facilitate online transactions.

Amazon

Platforms that facilitate online transactions.

Shopee

Platforms that facilitate online transactions.

Lazada

Platforms that facilitate online transactions.

Credit/Debit Cards

Various methods for processing payments online.

Digital Wallets

Various methods for processing payments online.

Bank Transfers

Various methods for processing payments online.

Conversion Rate Optimization (CRO)

The process of optimizing website elements to increase the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Customer Relationship Management (CRM)

Strategies and tools used to manage and nurture customer relationships, including customer data management, email automation, and personalized communication.

Search Engine Optimization (SEO)

The process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs), thereby driving organic (unpaid) traffic to the site.

Key Performance Indicators (KPIs)

Metrics used to measure the performance of e-commerce and internet marketing initiatives, such as website traffic, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLV).