CH. 8 Fashion Marketing Test Review

Inconvenient malls

Intentionally inconvenient so shoppers stay in the mall longer and spend more money.

Convenient malls

Group stores by target market, special services, and outdoor stores so its more convenient for customers.

Retail-tainment

The store also serves as an entertainment destination to provide experience.

Visual merchandising

Promotional presentation of fashion apparel and accessories.

Purpose of visual merchandising

Selling merchandise, protecting brand image of store, and educating customers.

Mannequin

Main display in stores

Fixtures

The furniture and wall units used in stores to display and house merchandise.

Signage

Provides information or directions for customers.

Buyer

Used to describe positions that purchase for resale and for organization use.

Merchandise plan

A list of current inventory, projected sales, the quantity already on order.

Terms of payment

When payment is due, discounts for early payment, and who pays for shipping.

Exclusive rights

The wholesaler agrees not to sell a particular style or color to any other store.

Divisional merchandise manager

Reports to GMM who is responsible for merchandising for all divisions.

Merchandising

Obtaining and presentation apparel and accessories for sale to customers.

Fashion marketing

Fashion marketing is an important business function that includes planning, pricing, promoting, and selling fashion products that satisfy a customers wants and needs.