Chapter 13: Fundamentals of the Message

Flashcards based on Chapter 13 from the course material that covers key concepts related to persuasive messages.

The message influences people through __________ and __________.

what you say and how you say it.

Aristotle emphasized that __________ are the centerpieces of strong rhetorical arguments.

deductive syllogisms.

The structure of a persuasive message includes factors such as conclusion drawing, __________, and order of presentation.

message sidedness.

In communication, __________ occurs when an argument presented initially in a message is most persuasive.

primacy.

__________ messages present arguments for both the persuader's and the opposition's positions.

Two-sided.

The use of __________ is a crucial element in persuasive communication, impacting how messages are interpreted.

language.

Messages __________ or __________ help clarify the communicator's stance on an issue.

explicitly draw conclusions or implicitly.

A __________ message includes arguments against the opposing viewpoint in addition to supporting the communicator's position.

refutational two-sided.

Messages that rely on __________ can evoke emotional responses and personal engagement, affecting attitudes.

narratives.

Speed of speech can serve as a __________ when audience members are low in involvement.

peripheral cue.

Powerless speech includes hesitations and hedges, whereas __________ speech is direct and assertive.

powerful.

Research shows that narratives can change attitudes by facilitating __________ with characters.

identification.

The way information is framed significantly influences audience __________ and __________.

attitudes and perceptions.

Effective framing of messages should align with the __________ values of the target audience.

moral.

The __________ effect occurs when a message is initially rejected but gains acceptance over time.

sleeper.