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Common language
reduces difficult figures to the common denominators of language and idea
graphics
all types of illustrations used in written and spoken reports
Is the graphic effecitve and ethical
-is a graphic needed to clarify
-does it contribute to the overall idea
-is the graphic easily understood
-avoid chart junk, be consistent with designs, write meaningful titles
-can a graphic be seen by the entire audience
How to adapt for youtube
keep it short
make it loud and clear
avoid bulleted powerpoints
Graphic type and objective
table →to show exact figures
bar chart →to compare one quantity with another
line chart →to illustrate changes in quantities over time
pie chart →to show how the parts of a whole are distributed
gantt chart →to track progress toward completing a project
map →to show geographic relationships
flowchart →to illustrate a process or procedure
photograph →to provide a realistic view of a specific item or place
table
a graphic that presents data in columns and rows which aid in clarifying large quantities of data in a small space
Table Layout
number tables and graphs consecutively
give each table a title that is complete
label columns of data clearly enough to identify the items
indent the second line of a label for the rows
place a superscript symbol beside an entry that requires additional explanation
document the source of data with a source note
bar chart
a graphic used to compare quantities
grouped bar chart
a graphic used for comparing more than one quantity at each point
segmented bar chart
a graphic used to show how different facts contribute to a total (subdivided, stacked or 100%)
pictogram
a graphic that uses pictures or symbols to illustrate objects, concepts, or numerical relationships
Gantt chart
a specific type of bar chart that is useful for tracking progress toward completing a series of events over time
Bar charts tips
-avoid visual distortion
-position chronologically or in some other logical order
-use color to convey meaning
-keep labeling simple to reduce clutter and increase readability
Line chart
a graphic that depicts changes in quantitaive data over time and illustrates trends
area chart
a graphic that shows how different factors contribute to a total also referred to as a cumulative line chart
pie chart
a graphic that shows how the parts of a whole are distributed
When making a line chart
use the vertical axis for amount and the horizontal axis for time
begin the vertical axis at zero
divide the vertical and horizontal scales into equal increments
When creating a pie chart
-position the largest slice at the 12 oclock posistion
-label each slice and include information about the quantitative size
-draw attention to one or more slices for desired emphasis
-avoid using 3D type formatting that makes values more difficult to distinguish
map
a graphic that shows geographic relationships
flowchart
a step by step diagram of a procedure or a graphic depiction of a system or organization
Explaining Graphics
avoid just restating what the graph has shown