chapter 4 journ quiz

public relations is a 4 step process. which one isn't a part of the process

research, implementation, evaluation, trial

trial

Implementation involves the execution of a plan. What is a key consideration in the implementation process?

messaging

During the implementation process, targeting audiences is crucial. These audiences are reached via:

channels

Which is one of the tools used for implementation?

special events

PR professionals today must not rely only on traditional communication methods but other means such as:

new media

Implementation is the process, but the goal is to achieve the:

objectives

How many steps are part of the adoption process in communications?

5

What is the final stage of the adoption process

adoption

One of the major goals in communications is

to change overt behavior

There are many factors affecting persuasion. Which one below is NOT a factor?

objectivity

What is a key consideration for the implementation process?

make message memorable

Press releases, news conferences, brochures, viral marketing, speeches, etc., are all considered what in the implementation process?

tactics

Targeting audiences is instrumental in the PR process. According to academics in the field, PR professionals today should combine both new media and traditional communications methods to achieve success. Some of these traditional methods include all these except:

blogs

Different acronyms are used to describe the PR process. Select the one that is NOT correct

RACE, REST, ROPE, RPIE

REST